Eisenhower Bank Uses Dramatic Mobile Banking Imagery on its Homepage (NetBanker)

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Eisenhower Bank Uses Dramatic Mobile Banking Imagery on its Homepage

By Jim Bruene on August 29, 2007 12:15 PM | Comments (0)

One of the best things about mobile banking is the cool graphics you can post on your website of people logging in while standing in front of dramatic objects. For example, Chase print ads have featured an appealing picture of someone reading an account alert from Chase in the stands of a baseball game (see post here).

We've also started seeing visuals on the websites of early adopter mobile banks and credit unions. And no one has taken it further than Eisenhower Bank, a division of Austin, Tex.-based Broadway Bank that caters to members of the military.

Currently, Eisenhower's home page is dominated by a rotating group of pictures with a leather-encased Treo with the Eisenhower Bank page superimposed over impressive backdrops, many with a military theme. See the series below.

Eisenhower's mobile banking is powered by Mobilearth, a Vancouver, Canada-based mobile provider. Thanks to guest blogger Brandon McGee for the tip.

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Categories: Advertising & Promotion , Mobile Banking

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