AT&T has just launched a new page on their website dedicated to mobile banking.
It does a great job:
1) Using the banner image to address the clients number one concern "safety"
2) Creating brand value for their participating institutions by including their respective logos.
This is a truly unique benfit of the Firethorn solution.
Brandon McGee is vice president and senior product manager at The Huntington National Bank. He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options. For more great content, check out his blog, Mobile Banking.
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