As I have written before on my blog, Mobile Banking, all financial institutions benefit when the large U.S. banks begin promoting the channel; what follows is another perfect example.

Here is a well-designed, interactive demo from Bank of America. The bank did an outstanding job illustrating various situations where mobile banking can save time.

The demo covers the critical topics including:

• View Balances
• Pay Bills
• Transfer Funds
• Find Locations
• Security
• Get Started

In addition, the demo effectively incorporates a good cross section of target users:

• Jeanie – young, on a budget, needs to view her balance before a shoe purchase
• Jim – a white collar professional, traveling on business, needs to pay a bill
• Samantha – a busy mother of two, needs to transfer money to cover a bill
• Jake – a traveling student, is out of money and needs to find a branch

If you recently either have launched a mobile solution, or are preparing to do so, I highly recommend that you develop an interactive demo. It will help facilitate client adoption and reduce costly inquires to your already-busy call centers.