| By Jim Bruene on September 25, 2007 3:51 PM | Comments (2) |
With the personal finance news full of reports of falling deposit rates, EverBank strikes back with an eye-catching email overview of its high-yield deposit choices:
- Yield Pledge Money Market
- Yield Pledge CDs
- FreeNet Checking
The bank's yield pledge, to always offer a rate in the top 5% nationwide, helps take the customer's mind off the actual rate itself, which may not be as high as they'd like (see screenshot below). Not that EverBank isn't competitive on rates. The bank still offers 5% APY's in a number of key deposit products including its Money Market account and most CDs. And it sweetens the pot for new customers with 3-month introductory rates of 6%.
Analysis
Nicely done email with an appropriate, and eye-catching graphic, to-the-point copy, personalization, the yield pledge, and links to all the right places.
Grade: A
Email header
Sent: Tue 9/25/2007 2:04 PM
From: EverBank News [service@everbank.com]
To: <your email address>
Subject: 3 high-yield accounts - to fit your style
Personalization: First name in salutation
Email body
Most Recent Posts:
- Why Mobile Banking/Payments will be Highly Profitable - Jun 18, 2009
- Finovate 2009 Update and Super Early Bird Tickets - Jun 17, 2009
- Bank of America promotes retirement planning at logoff - Jun 16, 2009
Notice credit unions missing from the fine print of how they figure the top 5%...
Regarding the EverBank Yield Pledge Money Market Account introductory rate of 6%, this will only be paid on the first $50,000 of new money previously uninvested with the bank. The rest will be paid at the current rate offered which, as of 27th September, 07, is 5.01%.