The afternoon session will follow the format of the morning session.

The lineup includes:

    Firethorn
    Kyle Cochran, Product Manager

    Monitise
    John Tantum, Business Development Director

    ClairMail
    Joe Salesky, President & CEO

    MShift
    Awele Ndili, Founder & CEO

    mFoundry
    Drew Sievers, CEO & Co-Founder

    Prosper
    Chris Larsen, CEO & Co-Founder
    Andrew Martinez-Fonts, Head of Product Management

    Jwaala
    Andrew Taylor, CTO

    iPay Technologies
    James Hyde, SVP Strategic Alliances

    Digital Insight, an Intuit company
    Paul Rosenfeld, VP & GM Small Business

    Mint
    Aaron Patzer, Founder & CEO

UPDATE: 1:02 PM
Jim introduces the afternoon lineup.

UPDATE: 1:04 PM - Firethorn
Mobile payments and accounts. Allows you to see your account and balance via cell phone. Shows all transaction details so consumers know what's happening via their account all the time. They call it a consumer wallet.

A one-time password allows multiple FI relationships via mobile device, once set up.

The FI can push information down to the user once transactions are complete.

People can transfer from one account to another. More modules can be dropped in as FIs are ready.

There's an offline mode in case you have no signal; system will show you a recent balance, which is better than not being able to get a balance when you're out of range.

Consumers download the application to their mobile device when their FIs sign up for the service. They are partnering with mobile makers so download will be required.

UPDATE: 1:11 PM - Monetise
Software with switch infrastructure so FIs can enable mobile banking.

As you enter application, which is downloaded to a cell phone, you are prompted for a PIN. After that you can see your accounts, credit cards, prepaid cards (like Starbucks) or international money transfer.

Can change settings, personalizing the service from your phone, such as when you get text alerts. Can set a weekly balance alert or a limit alert when your account reaches an upper or lower limit.

Works on very low-end phones, like those many people get for free from their carriers.

On high-end phones, can use as a mobile wallet. Check your balance in your M Account, and can top up from a checking account whenever you want. If a retailer is set up at point of sale to allow mobile transactions, you can drop your phone on their reader and allow instantaneous transactions.

UPDATE: 1:20 PM - ClairMail
Mobile alerting.

Can approve that transactions happening on the account are real, instead of FIs stopping the transactions or calling the customer to verify that the purchase is theirs.

Not just about checking balances but about the bank checking in with you to make sure fraud isn't happening.

The phone acts as a reminder instead of needing to remember to pay bills. Can text to account through a short code to retrieve balances. Can also transfer via text so you have the money in the account where you need it. Once money is transfered, you can pay bills via text messaging.

Ads can be presented to users for other products and services the FI offers. Includes an opt-in via text messaging for the bank's promotions, and the bank can call you back to fulfill.

The platform is SMS, mobile web and native client. All three.

As a mobile banking platform, dynamic links are sent to user upon request to allow for logging in to mobile banking. More secure than online banking because it starts with a request for access and a link being sent dynamically to the user.

Native client is also supported. People are using their phones as an alarm clock when they travel, but it can send other alarms and wake you up for other activities.

UPDATE: 1:31 PM - MSHIFT
Mobile banking provider. More than 45 different mobile banking deployments in the United States.

Wide compatibility for all devices. More than 9,000 compatible with MSHIFT.

Can browse an alternate version of the FI website to find information about the company, find a branch or ATM, log in to online banking all via mobile.

Multi-factor authentication is handled just like online banking, and you can register the phone to reduce the security questions needed to log in.

UPDATE 1:41 PM - mFoundry
Created citi Mobile. Works like an iPod, with scrolling right to left through menus.

Platform is flexible, so navigation can be customized to preferences of FI. From Branch lookup, you can get hours, train or bus directions, plus click to call that branch.

Platform allows the application to be updated, without requiring the user to download a new application and reinstall. Loading screen allows promotions to be shown.

UPDATE: 1:49 PM - Prosper.com
Social lending platform, the eBay of banks. In just over a year, 430,000 members lent $91 million. The community is active, giving feedback. Plus, data flows through the activity on the site.

Users can see credit details of borrowers: previous lending history, need description, endorsements. Social capital is needed, so if endorsers have bid, you can see that.

Will be able to see what similar Prosper loans are doing, to help users understand what to bid on a loan. If you bid on a loan that has a greater potential for low ROI, the system warns you before proceeding.

Portfolio Plans show loans at different levels of risk, so people can put together the right combination of loans for the best return. You can decide how much to bid in total, with a certain threshold for risk; Prosper's engine recommends the right balance of loans to get you where you want to go.

A member of the community can create and publish a portfolio plan and others can follow that person's decisions.

UPDATE: 1:57 PM - Jwaala
A software company, built MoneyTracker, which is a PFM solution for banks and credit unions.

FIs can configure MoneyTracker to look and feel like their brand. Can see your net worth by adding other accounts, credit cards and assets. Can search transactions to see purchases from a single vendor from the last two months for around $100.

Can get alerts when activity occurs by turning any search into an alert.

Has integrated RSS feeds, so you can see your financial data pushed to you wherever you want.

Can add notes to any transaction. Can see spending patterns instantly, and see reports of spending over time. Can send alerts based on budgets and patterns.

Introducing a new iPhone view of Jwaala with a custom view.

RSS OFX allows custom RSS readers to get Mac widgets and Vista widgets to get better sense of finances.

UPDATE: 2:06 PM - iPay Technologies
Mobile Shortcut. Get an alert telling you a bill is due. It includes a short code for that payee, and basic information. Can pay the bill via SMS response and then receive a confirmation before paying to make sure you didn't make a mistake.

Mobile messages are just as secure as online transactions.

Non Mobile applications:
Their bill-payment engine learns which bills you pay when and for how much, and prefills your bill-payment screens accordingly.

Person-to-person payment allows you to pay any other person electronically via email.

Can pay charities via online banking.

Can send a gift check to anyone.

UPDATE: 2:145 PM - Digital Insight
Aggregates financial data and automatically categorizes entries. Uses Intuit (parent company) and their history to help make it happen.

Easy to pay bills as part of the PFM. Can see bills, see patterns, determine future cash flow based on patterns. Forecasting helps people from going into overdraft. Can ask people to apply for overdraft as part of the process, in the moment of need.

Can pay bills with one click; it takes the appropriate money from a pre-specified account to the right payee.

Can "write a check" to anyone. The system knows the next check number, and instantly adjusts the balance. 

Can separate business and personal in online banking. Great for home and small businesses. Can categorize spending instead of keeping a book of receipts.

UPDATE: 2:25 PM - Mint

Web-based PFM. Shows you cash and debt. Uses Yodlee to connect to many FIs and credit cards. Can get alerts via email and text messaging based on high spending, bank fees, thresholds, etc.

Four patents pending or being filed on technology.

Automatically categorizes and classifies transactional activity.

Mint helps you save money. Shows you that it found savings personalized to user. Compares your sales activity to alternate spending platforms which would save you money. For instance, it might show that if you use a different credit card or switch banks, you could spend less or earn better interest.

Can find bundles based on spending, such as phone, cable and Internet with an alternate provider.

The only ads you see are ads that make you money. Very personsonalized. Everything is quantified, shows you exactly how much will be saved, with great precision.