Following is a press release we just sent out over the wires. While these three companies received the highest ratings across the 117 ballots, ratings were relatively high across the board, averaging 5.02 on a 7-point scale. Eight other companies received scores within 10% (e.g., 0.5 points) of the lowest-winning score and thirteen companies were within 20% (1 point).
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Oct. 5, 2007
For immediate release:

NEW YORK—(BUSINESS WIRE)—On Tuesday, attendees at the FINOVATE 2007 conference voted on their favorite financial product or service from among the 20 innovations presented. Overall, the DEMOs were extremely well received with an average score of just over 5 points on a 7-point scale. The three winners (in alphabetical order):

• Mint: A new online personal finance company launched
  two weeks ago (previous coverage here)
  
• Mortgagebot’s Mortgage Marvel: A new mortgage marketplace launched Oct. 2 at FINOVATE 2007 (previous coverage here)
  
• Prosper: The first U.S. person-to-person lender,
  launched in Feb. 2006 (previous coverage here)

About the Voting
One “Best of Show” ballot was issued to all 230 registered attendees. Representatives from the presenting companies were not eligible to vote. Each of the 20 DEMOs was rated on a 7-point scale with the three highest receiving “FINOVATE Best of Show” awards. About two-thirds of eligible attendees voted.

About the FINOVATE Conference
The FINOVATE conference is the first demo-based conference for the financial, banking and lending technology industries. Held annually in New York City, the conference offers a chance to explore the future of finance in a fast-paced, intimate and unique way. FINOVATE is organized by Online Financial Innovations. For more information, please visit www.finovate.com.

About Online Financial Innovations
Founded in 1995 by former banker Jim Bruene, Online Financial Innovations is a Seattle-based research company. OFI is best known for publishing the Online Banking Report, a regular newsletter featuring in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. For more information and free sample reports, visit Online Banking Report, email info@netbanker.com or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at NetBanker.com,

Contacts
Online Financial Innovations
Jim Bruene, 206-517-5021
info@netbanker.com