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2007 Nominees for Top Innovations in Online Banking and Finance

By Jim Bruene on December 31, 2007 5:16 AM

Every year, we publish a year-end summary of the top innovations and trends. This year, we are publishing the list of finalists in NetBanker to gather feedback. The final top ten will be published in the next Online Banking Report.

Following are the leading candidates listed in the order they occurred to me, not necessarily their final rank. Let us know which ones you believe deserve top honors and/or nominate other innovators and trendsetters. Use the comment section to provide your feedback. Or if you prefer a more private method, email jim@netbanker.com.

A. Mobile is the new online banking

B. P2P lending gains traction ... and new competitors

C. Security fears fade for consumers, grow for bank IT departments

D. Online personal finance firms take aim at Quicken

E. Finance gains a foothold on Facebook

F. Blogging bankers ... not!

G. Mint launches like it's 1999

H. Mortgage Marvel launches user-friendly mortgage marketplace

I. iPhone banking shows the future promise of mobile

J. Wesabe widgetizes daily banking

K. Virgin Money crosses the Atlantic

L. Direct banking takes one giant step backwards (NetBank), and six steps forward (FNBO Direct, WT Direct, Huntington Direct, Element Financial, Provident Direct, and others, launch)

M. The alt-payment brands gain a following at online merchants (PayPal, Google Checkout, Bill Me Later)

N. ING launches paperless checking

O. Green banking means something other than U.S. currency

P. Video lands on financial institution websites as part of education and marketing efforts

Q. "Decoupled debit" makes meteoric rise to the top of the industry buzzword list

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Comments (7)

Hi Jim,

While my first reaction was to say that D. could well be reversed into "Quicken is taking aim at online personal finance market" and stress how the move validates this market, this will be a 2008 event anyway.

My second thought was then that Kiva.org would definitely be worth including in this list. The trend: the world is getting smaller every day.

Happy New Year Jim!!

Frederic

Hi Jim ! Here's a feedback from a european point of view. The US trends that I watched in 2007 were: B (P2P), A (mobile), M (alt-payment), G (Mint) and J (Wesabe). Just my 2 (euro) cents...

Tom:

Jim,

My vote is for B (p2p lending) and D (online finance tools).

Thanks!
Tom

Hi Jim

My fave is B "Peer2Peer banking"

Beside this trends, i can add

1. Micropayment: Widgetized payment methods

2. Banking for our virtual Lives: Visa - second life initiative

3. Ultra Personalization

4. Social Shopping

5. Ultra high-end Credit cards

Jim,

Thanks for providing the readers with an opportunity to give our thoughts on innovative companies for the Online Banking Report. I work for a mid-sized regional bank and read NetBanker to stay on top of new trends emerging in the mobile and online banking markets. The trend that I followed in 2007 and will continue to follow through 2008 is A[mobile is the new online banking] because of its influence on global banking trends including micro credit and micro lending. With the web bridging the gap between business and technology at an exponential rate, customers will become less reliant on the physical location of where they do their face to face banking.

In my humble opinion, the future of mobile banking lies in the hands of SMS messaging because it's one of the simplest and open technologies to roll out to mobile phone users. Undoubtedly the emergence of the iPhone provides unknown possibilities for mobile banking content, but today many consumers still rely on SMS messaging for their mobile banking needs. Even early iPhone adopters like Justine Ezarik rely on SMS messages, as evidenced by her first 300-page AT&T telephone bill. (iJustine, iPhone). I am a fan of Geezeo Mobile, a company that I have followed since reading about them in your article, Geezeo Marries Account Aggregation with Mobile Banking, dated May 15, 2007. I like Geezeo because their account aggregation is powered by CashEdge; a known and credible service provider in the banking industry, have consistently met their own development deadlines, and are operating on a sub-$1,000,000 budget. One of the many features of their personal finance manager is that it is backwards compatible with older mobile devices including (but not limited to) the robust Motorola i90, while providing value added features for their customers using the newer mobile devices including (but not limited to) the Apple iPhone.

Keep up the excellent work on NetBanker and I look forward to reading the next Online Banking Report in February.

johnr [TypeKey Profile Page]:

Jim - thanks for asking. I believe the biggest trends will be related to E, D and M (Facebook, Quicken (and probably Mint / Wesabe) and the alternate payment systems). These have potential to have the biggest impact. Many of the other items listed are interesting, but I think over - hyped (eg P2P lending).

I attempted to send you a trackback on this topic, but it doesn't appear to have worked.

Thanks for this post, it has caused me to not only consider 2007 innovation. . .but to think about trends that I expect to see as most interesting to focus upon in 2008.

Personally, I am most intrigued (and see the most interesting potential) for the world of social personal finance.

G. Mint launches like it's 1999
J. Wesabe widgetizes daily banking

Social personal finance is indicative of the increasing importance of meta-data in the worlds of commerce. In the scenarios above, they indicate the value of the community in building insight into the daily finance of a consumer or small business.

You can read all my thoughts at http://tylerhannan.blogspot.com

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