It will be interesting to look back at this post five years from now and see how many of the 40 startups presenting at our first annual FinovateStartup conference are thriving, holding on, or have moved on.

I know one thing for sure, there will be five years' worth of innovative ideas served up on April 29. I am really looking forward to it. If you can make time in your busy spring schedule, I hope you'll consider attending. You can still save a hundred bucks by registering here by Monday, March 31.

The press release follows.

------------------------------------------------------

Online Banking Report Announces Final Demo Lineup for
FinovateStartup Conference

28 March 2008

Seattle, WA: Times may be tight in the credit markets, but the financial services technology area is still hopping with startups. Forty of the most promising will gather in San Francisco April 29 to prove to an auditorium filled with bankers, VCs, tech gurus, and the press what makes each the next big thing in finance.

No slides. No speeches. No wasted time. Finovate serves up 100% demos with plenty of networking time to speak with start-up founders and execs.

The main threads will be online personal finance (5 startups), online savings/checking (3 startups), social finance/investing (7 startups), lending/credit (5 startups including 3 person-to-person lenders), comparison shopping for financial services (3 startups), security (6 startups), and mobile banking/payments (4 startups).

Several stealth companies plan to launch at the conference, and a number of startups will be introducing significant product improvements or new services. We expect to see plenty of Web 2.0, including social-media-inspired investing, widgets and Facebook apps, and next-generation financial search. It will be an amazing day.

Here’s the complete lineup by company type:

• Checking/savings: Andera, First ROI, SmartyPig
• Financial shopping/comparison: Credit Karma, FindABetterBank, SmartHippo, SimpleTuition
• Investing/asset management: Boulevard R., Cake Financial,
  CAPS (Motley Fool), SocialPicks, TradeKing, Vestopia, Zecco
• Lending/credit: Lending Club, Loanio, Prosper, Wonga
• Mobile banking/payments: Aradiom, ClairMail, Diversinet, Tyfone
• Personal financial management: Buxfer, Expensr, Jwaala, Mint, Wesabe
• Security: Authentium, Guard ID, Guardian Analytics, TrustedID, VaultStreet, Vidoop
• Other: IP Commerce, Unified Money, WorkLight and four stealth startups 

About FinovateStartup Conference

• Date: April 29, 2008
• Place: San Francisco, CA (UCSF Mission Bay Conference Center)
• Cost: $995
• Agenda: 20 demos in the morning, 20 in the afternoon; each session followed by two hours of networking to meet with the presenters in one-on-one discussions
• Website: finovatestartup.com
• For more information on last fall’s sold-out NYC event, see netbanker.com/finovate

Note: Members of the media should contact Jim Bruene, jim@netbanker.com to secure a press pass.

About Online Banking Report
Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit onlinefinancialinnovations.com, email info@netbanker.com or call (206) 517-5021. You may also find OFI's blog on the latest in online finance & banking at netbanker.com.