| By Jim Bruene on March 10, 2008 10:06 PM | Comments (1) |
We just finished the latest from our Online Banking Report, entitled Searching for Customers 3.0 (see note 1). The report takes a fresh look at search engine marketing for financial institutions including local search, financial keyword selection, how to leverage social media such as blogs to improve your organic results, and more.
It's 36 pages long with 11,000 words and 28 tables. The report includes overall search marketing trends and metrics. We also dive deep into the most popular financial search terms and to help you uncover new ideas for your own search marketing tactics.
Online Banking Report subscribers may download the report here. All other may purchase it for US$245 (single user) here. The abstract is available here.
Note:
1. The "3.0" in the report title means it's the third time we've covered this subject during the 13-year history of Online Banking Report. We also looked at search in April 2003 (OBR 95) and June 2001 (OBR 69) when Google AdWords was just getting rolling.
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I will have to study this one more. I am not clear yet on the implications. However this is lots of great data here to analyse.