8:32 - Andera. Charlie Kroll, their CEO, is on stage Customer acquisition, hence online account opening, is critical to banks.

Charlie will show their easy and quick registration process, with instant decisionning and targeted cross selling. They can use the third party info to offer some targeted cross sell product.

Two ways to credit your new account: Credit/debit card or electronic transfer. Charlie demoed the electronic transfer option. Good job. Charlie managed to open a few accounts and credit them in 4 minutes.

Again, Charlie was very comfortable on stage, and the pace of his demo was more relaxed. Less is more. One of Andera's partners, Yodlee, is also exhibiting at FinovateStartup today.