8:08 - FinovateStartup has officially started! Authentium is the first to demo at FinovateStartup 2008. They are online security specialists.

I met their Chairman and Founder, John Sharp, a few times in London. Today, they are demonstrating two products, their Vero and SafeCentral (formerly known as VirtualATM) products. They provide solutions to prevent identity theft and provide a secure-internet to their customers.

They started their demonstration logging it to PayPal to demonstrate what a keylogger can steal from an authenticated session. Oops...error message, "The key logger is not running"... Everybody laughed and sympathized. That is what you would expect today in a live environment. The atmsphere is already good, even so early in the day.

OK, a moment later it's working fine. Their demo is focused on people using online banking or Paypal. Basically the demo showed that the key logger is blind during a session of SafeCentral.

8:13 - The demo is over. What a challenge, 5 minutes is pretty short. And they were the first company to demo. Well done to Doug and Ray!