8:15 - Credit Karma's CEO, Lin is on stage. Ken introduced 3 core value propositions. He demoed their easy registration process, completed in 2 minutes.

-- 56% of visitors start registration application
-- 86% walk away with a successful credit score

They have a sleek, web 2.0/ajax user interface. They intend to educate members to make them understand how their credit score compares to others in Credit Karma community and across the country.

Credit Karma offers: personalized discounts based on credit score and your profile on Credit Karma. They show what the other members are thinking of those targeted users, and what percentage of people are taking advantage of those offers. Good use of the online community.