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FinovateStartup Live: SmartyPig Demos New Service

By Christophe Langlois on April 29, 2008 1:17 PM

1:10pm - Smartypigg "The 20 first century piggy bag." Again, another personal finance online community with a few differentiators: you can make your goals public, smartypig offers cash booth from retailers, as well as a competitive interest rate. It is easy to contribute to your friend's goals. If you have set up your goals on Smartypig, you can send gift cards to your friends: 25, 50, 100 and 500 cards - way to encourage sensible saving. Their approach is slightly different from competitors with their credit card and their gift cards. The interface is not as "Web 2.0" as the main players.

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