8:20am - Doron started with WorkBook. WorkLight is a server behind the firewall which leverage web 2.0 tools to help companies better collaborate anbd break the silos. Doron started to show their Google widgets, insisting on security. He opened two other gadgets on iGoolge showing his recent financial transactions and his account balances. WorkLight is a server connected to your backend system. 2 minutes to go - he is talking about WorkBook. They have a range of secure widgets, and WorkBook a secure application for Facebook. Most large companies work in silo, and miss out a lot of cross-sell opportunities. WorkLight believe that it is easier to leverage the interface of Facebook: people are familiar with it. I like the approach, and they do a good job. But If I think about the banking industry, I am not that convinced it will work. They face a few challenges: a lot of companies blocked Facebook, if your employees don't have a Facebook account they will have to create one, the topology of your workforce could be a challenge: it is common to see people having worked 20 or 30 years in the branch network.