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I came across Green Sherpa in a Web search a few weeks ago. The Santa Barbara, CA-based startup is planning a Sept. 8 launch. The homepage (shown below) is not currently functional. All links point to a page where users can sign up for more info to be delivered at a later date.
The tagline, "A more efficient way to track your personal finances," is intriguing (note 1), but no word on how Green Sherpa will differentiate itself from Mint, Jwaala, Wesabe and the rest. But the name is wonderful.
Note:
1. This tagline was visible on its placeholder site in early July but has been replaced with, "Sophisticated cash flow management that's simple to use."
Comments (4)
I like the name too.
Posted by Jeffry Pilcher | July 19, 2008 8:28 AM
Posted on July 19, 2008 08:28
how do they make money?
Posted by cm | July 19, 2008 12:16 PM
Posted on July 19, 2008 12:16
I love the name too! vivid.
There is a tad more info on them in crunchbase ...
http://www.crunchbase.com/company/green-sherpa
Also, nice to see another player that actually wants to work with and help banks, IM with your banker, chat with your adviser for example.
A welcome change from the "ANTI-BANK" tone of Mint.
-- Andrew
Posted by Andrew from Jwaala![[TypeKey Profile Page]](http://www.netbanker.com/nav-commenters.gif)
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July 19, 2008 2:36 PM
Posted on July 19, 2008 14:36
Jim, thanks for tracking us! We hope to show you more soon. Our main differentiator is our 3-step process for managing your finances. 1) Track your financial history (organize), 2) make a plan for the future (cash flow projections), 3) have a financial conversation (online collaboration). Other programs focus on just the first step. Our cash flow feature is unparalleled in it's ability to deliver financial peace-of-mind by giving you a clear picture of WHERE YOU WILL BE. We are forward leaning.
CM - our business model is as a monthly subscription service. This is a bold move in a market full of free offerings however in a recent Netbanker, Jim made the same point we have been saying all along. FREE is not a business model for this market.
Jeffry and Andrew - Glad you like our name!!
--Masen
Posted by Masen | September 7, 2008 8:54 AM
Posted on September 7, 2008 08:54