| By Jim Bruene on July 18, 2008 5:59 PM | Comments (4) |
I came across Green Sherpa in a Web search a few weeks ago. The Santa Barbara, CA-based startup is planning a Sept. 8 launch. The homepage (shown below) is not currently functional. All links point to a page where users can sign up for more info to be delivered at a later date.
The tagline, "A more efficient way to track your personal finances," is intriguing (note 1), but no word on how Green Sherpa will differentiate itself from Mint, Jwaala, Wesabe and the rest. But the name is wonderful.
Note:
1. This tagline, visible on its placeholder site in early July, has since been replaced with "Sophisticated cash flow management that's simple to use."
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I like the name too.
how do they make money?
I love the name too! vivid.
There is a tad more info on them in crunchbase ...
http://www.crunchbase.com/company/green-sherpa
Also, nice to see another player that actually wants to work with and help banks, IM with your banker, chat with your adviser for example.
A welcome change from the "ANTI-BANK" tone of Mint.
-- Andrew
Jim, thanks for tracking us! We hope to show you more soon. Our main differentiator is our 3-step process for managing your finances. 1) Track your financial history (organize), 2) make a plan for the future (cash flow projections), 3) have a financial conversation (online collaboration). Other programs focus on just the first step. Our cash flow feature is unparalleled in it's ability to deliver financial peace-of-mind by giving you a clear picture of WHERE YOU WILL BE. We are forward leaning.
CM - our business model is as a monthly subscription service. This is a bold move in a market full of free offerings however in a recent Netbanker, Jim made the same point we have been saying all along. FREE is not a business model for this market.
Jeffry and Andrew - Glad you like our name!!
--Masen