| By Jim Bruene on July 24, 2008 10:11 AM | Comments (2) |
While the launch of a mobile-optimized version of your online banking site is no longer news on the national level, it's still important for your customers. And the launch will generate many questions starting with "How much" then, "Is it secure" followed by, "How tricky is it to use."
That's why I love Central Florida Educators' Federal Credit Union's landing page for its new mobile service (thanks to Brandon McGee for the link, see note 1). The CU makes it easy for users to get questions answered with three choices:
- Video tour for the YouTube crowd, those willing to sit still for a few minutes while it downloads and plays
- Live demo, where the DIY/ADD crowd can get right at it, plugging their username/password into the emulator and accessing their own account data
- FAQs where the "manual readers" of the world can check out all the do's and don'ts before trying it
The CU makes it clear the offering is FREE but overlooks a key member concern: security. It is question number three of the mobile FAQ, but for those of us who don't read manuals, a graphical security icon or link would be a good addition to the page.
Note:
1. CFE's mobile service is available at <mobile.mycfe.com>.
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Great rundown on the mobile banking launch. I agree that it looks like they've done an excellent job of making the process comprehensible.
My only qualm is that the entire landing page is made up of graphics, which kills the ability for Google to index it.
Thanks so much for taking a look at our mobile banking landing page. Our mobile banking solution has attracted nearly 1,000 unique users since it launched on July 1. I think this validates our decision to go ahead and get off the fence and adopt this delivery channel. Our members had begun to inquire about mobile banking and we needed to respond. We’re pleased that you found the page informative and easy to navigate. We’re taking your suggestion and adding information about security directly to the landing page.
Kevin J. Dougherty
Senior Vice President
Information Services
CFE Federal Credit Union
1000 Primera Blvd
Lake Mary FL 32746