« Citibank Smith Barney Testing MyFi, Financial Advice and Account Aggregation for the Mass Market | Main | Intersections Inc.'s Identity Guard Brings Back 6-Month Free Trial and Adds Free Credit Report and Score »

Wesabe Adds Twitter Integration for Account Updates

By Jim Bruene on August 11, 2008 11:27 AM | Comments (0)

imageWesabe's latest feature, the ability to update your account via Twitter, isn't likely to find too many users in the short-term. However, it's a great marketing move that could see a fair amount of uptake over time (see note 1).

Although there are less than 2 million Twitter users, the company is currently white hot, one of the most talked about Internet companies (see Google trends below, which shows Twitter search volume is 7x or 8x that of "phishing"). So why not draft off Twitter's hype, as long as it's not too costly?

How it works
After logging in to Wesabe and providing your Twitter name, you then simply send a private or public message (aka Tweets) to Wesabe's Twitter account. Wesabe then adds the expense to your cash-tracking account. You can include merchant name, expense categories, and descriptions to the transaction (see examples below).

Most common: Update via private message (no one else will see)

Private Twitter message to Wesabe


Less likely: Update via public message
(your friends will receive it, and if you have an open feed, anyone could see it)

Public Twitter message to Wesabe

 

Google Trends for Twitter vs. phishing (9 Aug 2008)

image

Note:
1. Updating accounts via text message and email has much wider appeal. It's one of the recommended items in our personal finance feature set. See our Online Banking Report on Personal Finance Features for more info.

Comments (0)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/1944

Leave a comment

Sponsors

New Research Report from Online Banking Report: Selling behind the Password

Finovate 2009 -- Showcasing the Future of Financial Technology on September 29th in Manhattan

 

Sponsored Links

Events

Research

  • NEW! Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
  • NEW! Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more
  • NEW! Selling behind the Password: Leveraging the marketing potential within online banking - Find out more
  • NEW! Mobile Banking 2.0: iPhone Edition- Find out more
  • Growing Deposits in the Digital Age: Seventeen smart strategies for gathering core deposits while building your brand- Find out more
  • New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic
  • Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.
  • Mobile Commerce Whitepaper: How to Realize the Full Potential of Mobile Commerce -- Download Now!