| By Jim Bruene on March 4, 2009 4:43 PM | Comments (5) |
This is the application I wanted to build, a surcharge-free ATM finder, but my business partner wisely talked me down from that ledge last month (see note 1). I can officially deep-six that idea with the launch of Regular Rate and Rhythm Software's Allpoint ATMs: Surcharge-free ATM Locator.
The app went on sale today in the Apple App Store for a one-time $1.99 fee (iTunes link). The app, which directs users to one of 37,000 Allpoint ATMs, could not be simpler:
- Launch the app
- See the nearest Allpoint ATM
- Tap for walking/driving directions courtesy of Google maps (see inset)
Using WiFi, it took 19 seconds from the moment I pressed the application button to when the nearest ATM location was listed, inside a Safeway five blocks away (note 2). With WiFi off (Edge network), it took just 4 seconds longer. Mapping the location, if necessary, took a few more seconds.
There are very few finance apps where users will willingly pay a fee. But this ATM finder, which saves about two bucks every time its used (note 3), should be popular at $1.99. Of course, it won't be long before the free, ad-supported version comes along, so the windfall may be short-lived.
Bottom line: This is a great tool for credit unions, community banks, and direct banks looking to compete against the massive ATM networks of the major banks. The best strategy is to build this right in to your own iPhone/Android/Blackberry app. But until then, you can at least point customers to this app.
Notes:
1. While it's a great opportunity for financial institutions, or scrappy coders to build, it's ultimately not what we want to focus on. Still, it could be a gold mine, at least until financial institutions, especially credit unions and community banks, start adding it to their own iPhone applications.
2. This was news to me, even though I've lived in then neighborhood for a decade.
3. Assuming you would otherwise use an ATM which levies a $2 surcharge.
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Do take a look at the latest ATM locator for the G1 phone mentioned by Springwise.
A totally free service of ING The Netherlands for locating the nearest ATM (of any bank) in The Netherlands. The application uses augmented reality to show the ATM locations on top of the realtime cameraview of area.
Nice, but not worth $2. I'm an ING Direct customer, and they use the Allpoint network. They provide the same service for free (a la Google Maps), via their site. I haven't tried it on my phone yet, but I bet it works. The developer shouldn't be charging more than $1 for this (if that).
I attempted to download this application this morning and received an error message.
I do not believe this application was co-sponsored by Allpoint and maybe that is why it is not downloading?
Looks like Allpoint launched the official version - much nicer. I did a search in the app store for "Allpoint" and found the Allpoint branded app and installed - pretty cool!
There is a new free version available on iTunes--check it out.