« RIM's New Blackberry App World Includes Wells Fargo, E*Trade, Fidelity, and Bank of America | Main | The Upside of a Down Market »

Money Link from the University of Wisconsin Credit Union Makes Electronic Transfers Simple (like they should be)

By Jim Bruene on March 12, 2009 5:32 PM | Comments (1)

imageFinancial institutions vary considerably in how easy they make it to move money in and out of bank accounts.

On the one extreme is U.S. Bank, which still requires a retail customers to visit a branch to initiate an electronic payment (note 1). Plus, if you come in after the wire transfer deadline, 2 PM I believe, you can set it up to go out the next day, but you still have to call back and reconfirm before 2 PM the following day. When asked why they needed a phone call after I've already appeared in person, shown my ID, and signed multiple documents authorizing the transfer, they responded in all seriousness, "to make sure you are still alive."

image Then there's University of Wisconsin Credit Union, who not only assumes its members are alive, but also wants to keep them satisfied.

The credit union's novel Money Link service allows anyone to send money to a UW CU member via an email-enabled system similar to PayPal but free of any fees and branded by the CU. The service can also be accessed via UW CU's mobile banking. 

Transfers from outsiders take 3-4 days for the ACH items to clear. But member-to-member transfers occur in real time. It's a great way for students to get money from mom and dad in time to thwart that Monday morning overdraft.

image The CU also supports full inter-institutional account-to-account transfers online. There is no cost to move money into UW CU, but there is a $2 fee for outgoing transfers.

Members who can't wait for the 3 to 4 days for an ACH to clear, can elect the the Express Service that offers one-day turnaround for $10. The Express service has a $2,000 limit where the Standard Service can be used up to $10,000 (see inset).

Bottom line: This is the type of transfer service most consumers expect from their bank or credit union. It's amazing that it's still not supported at many financial institutions, including some of the majors.

Note:
1. Referring to wire transfers here initiated in the Seattle area. There could be other procedures in other areas of the bank's footprint. Also, customers can CheckFree-powered online bill pay to pay any U.S. resident or business within 5 days. 

Comments (1)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2076

1 Comments

At least one of the major bill payment providers allows you to set up a personal bank account as a payee. If you provide the routing and transit number with an account number, the bill pay provider will deliver the payment to the recipient in two days or less. So if I bank at AmTrust in Ohio and want to send money to my Wells Fargo account, I can set up a payment to my Wells Fargo account and my Wells Fargo account will be credited with in two business days.

Leave a comment

Sponsors

BackBase IntelliResponse Yodlee FinovateEurope 2012

Events

  • FinovateEurope 2012 -- On February 7th, 2012, the second annual FinovateEurope will feature dozens of Europe's newest fintech innovations via a fast-paced demo-only format in the financial capital of London. 7 minutes each on stage. No slides allowed. Come watch the future of fintech in Europe unfold live! Get your ticket today and lock in your spot before it is too late!
  • FinovateSpring 2012 -- On May 8th & 9th, 2012, Finovate will return to San Francisco for our 5th annual west coast showcase of the newest fintech innovations from Silicon Valley and beyond. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of fintech debut! Get your ticket today and save big!

Research

  • NEW! Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2021 - Find out more
  • NEW! Selling Insurance Online (Banking Edition): Can insurance help fill the fee-income gap? - Find out more
  • NEW! True Virtual Banking Has Arrived: BankSimple, Personal Capital, Betterment and others go branchless, paperless and “bank-less” - Find out more
  • 2012 Guide to Online & Mobile Banking Products, Pricing & Strategy: Preparing for a mobile-first world - Find out more
  • Family Banking: Tweens, Teens & their Parents: In a remote banking world, your most-promising prospects aren’t even driving yet! - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets