« Merging Online and Offline Channels via Twitter | Main | Failure to Launch? Consumer Remote Deposit Posts Very Slow Growth »

American Express Adds a Helpful Hint When Typing a Structurally-Wrong Password

By Jim Bruene on April 15, 2009 6:38 PM | Comments (1)

image Thank-you, American Express, for removing one of the little annoyances of online commerce. During login, the company warns users when they've typed more than the maximum eight characters allowed in the password field. The login page suddenly becomes grayed out and the error message appears on the right (see screenshot below).

It would be interesting to see what this small change saved in reduced password resets and customer service calls.

Bottom line: If you have unique password requirements, such as special characters, consider telling customers during login if their password is invalid for that reason. Sure, it makes it slightly easier for crooks to guess, but mostly you'll just have a bunch of slightly-less-annoyed customers.

American Express log-in message when attempting to use a password that doesn't fit the company's requirements (15 April 2009)

image

Comments (1)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2101

1 Comments

I think it is kind of sad that this is the state of how we expect a user interface to work fro a financial institution. Can you imagine the flack any large website would receive if they limited their passwords to 8 characters or made it difficult to create a password meeting their criteria? I agree, this is a great step for Amex to take, its just sad that it is expect from FI's.

Leave a comment

Sponsors

BackBase IntelliResponse Yodlee FinovateEurope 2012

Events

  • FinovateEurope 2012 -- On February 7th, 2012, the second annual FinovateEurope will feature dozens of Europe's newest fintech innovations via a fast-paced demo-only format in the financial capital of London. 7 minutes each on stage. No slides allowed. Come watch the future of fintech in Europe unfold live! Get your ticket today and lock in your spot before it is too late!
  • FinovateSpring 2012 -- On May 8th & 9th, 2012, Finovate will return to San Francisco for our 5th annual west coast showcase of the newest fintech innovations from Silicon Valley and beyond. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of fintech debut! Get your ticket today and save big!

Research

  • NEW! Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2021 - Find out more
  • NEW! Selling Insurance Online (Banking Edition): Can insurance help fill the fee-income gap? - Find out more
  • NEW! True Virtual Banking Has Arrived: BankSimple, Personal Capital, Betterment and others go branchless, paperless and “bank-less” - Find out more
  • 2012 Guide to Online & Mobile Banking Products, Pricing & Strategy: Preparing for a mobile-first world - Find out more
  • Family Banking: Tweens, Teens & their Parents: In a remote banking world, your most-promising prospects aren’t even driving yet! - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets