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Wells Fargo launches native iPhone app

By Jim Bruene on May 18, 2009 3:28 PM | Comments (4)

imageTwelve hours ago, Wells Fargo became the last of the "big four" banks to release a native iPhone app in the Apple App Store (see screenshot below; note 1). The bank, which has long been a pioneer online, let Bank of America reap much of the branding benefits of their association with iPhone banking for the past two years.

But we are glad to see Wells Fargo available and enjoyed checking our balance via iPhone for the first time. At just 0.1MB, the application was a quick download and compatible with my first-generation iPhone. There's no need to first visit the bank's website, as the app can be immediately used with your normal online banking username/password (see note 2).

While it won't win any design awards, it's simple to use with the typical online banking functions: balance inquiry, transaction listings, funds transfer, bill pay and GPS-enabled ATM/branch finder. Only the 12,000 Wells or Wachovia ATMs are listed in its database.

During the initial signon, the app encouraged users to create a short account nickname for easier reading on the small screen. And the bank also prompted me to sign up for text-message banking, something I hadn't used at Wells before. When I agreed to do so, a six-digit confirmation code was texted to my phone, which I entered back into the app. 

There is no mention of the new app on the Wells Fargo site.

Wells Fargo listing in Apple iTunes App Store (18 May 2009; link)

Wells Fargo app in the iTunes App Store

Notes:
1. Big four U.S. banks: Bank of America, Citibank, Chase/WaMu, Wells/Wachovia.
2. We'd previously registered our mobile number, which may have eased the activation hurdle.  

Comments (4)
Categories: Mobile Banking , Wells Fargo

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Wells Fargo mobile banking for all other phones debuted a few weeks ago... aside from GPS-enabled ATM search, it appears this is just an iPhone rendering of the same website. Here's hoping the iPhone app doesn't show your SSN in plain text during login as the mobile site does!..

@Wade...Yup, the Wells Fargo app is pretty much a replica of the mobile website with the addition of location-based search.

Since the mobile site is well laid out, it's not a bad way to start.

And yes, iPhone app also displays your username (SSN) in the field until you login.

That’s an interesting security issue! I realize your phone is private, but is there an auto fill? That could be bad. I actually downgraded this week from the BlackBerry Storm. Went back to a phone with buttons :) The bills where too high for the feature set and lets be honest what can you really do with the web browser. My new mobile device is the HP Mini from VZWireless. It’s great for an ultra portable!

I wonder why they don't advertise it more on their home page? Are they afraid the non-tech folks are going to get afraid of security or something? Maybe they just figure everyone with an iPhone is comfortable with it.

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