| By Jim Bruene on July 30, 2009 6:23 PM | Comments (0) |
Today marked an Apple App Store milestone of sorts, the 1000th application available in the Finance category (USA store). Finance is less than 2% of the total store, which now stands at 63,300, according to AppShopper.com.
Lucky number 1000 was Easy Mortgage (iTunes link), a $0.99 mortgage calculator from Italian developer Nexus (screenshot below).
Four other new Finance apps debuted today, just missing the 1000 mark:
- #997 MLM: A multi-level marketing guide from PTAJ Marketing for $2.99
- #998 Renting: A guide to renting a house or apartment from also from PJAT Marketing for $2.99
- #999 Forex: A guide to foreign exchange trading again from PJAT Marketing
- #1001 TaxTax: A $1.99 sales tax calculator from Canbuffi Web Development
Bottom line: These thousand apps are just the tip of the iceberg for the Finance category. It will likely grow to well over 10,000 during the next few years as most major banks and credit unions add their own apps to the mix.
Currently, there are fewer than 50 financial institutions with their own dedicated app, including eight of the top 15 (most popular based on recent download volume): 1st (Bank of America), 2nd (Chase), 3rd (Wells Fargo), 4th (PayPal), 8th (E*Trade), 12th (Citibank), 13th (USAA) and 14th (multiple banks via Firethorn).
For more info on the features and benefits of a good financial institution iPhone app, see our recent Online Banking Report: Mobile Banking via iPhone (March 2009).
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