« Mobile Banking Forecasts (U.S.): TowerGroup vs. Online Banking Report | Main | Out of the Inbox: ShareBuilder Email Thanks Customers After Second Month of Automated Investments »

Value-added Online Financial Services: $4.95 per Month is the New Free

By Jim Bruene on July 7, 2009 1:15 AM | Comments (2)

imageAs we've mentioned before, there are surprisingly few fee-based online financial services in the United States (see note 1). But things may be changing. In the past month we've looked at three innovative services charging fees:  

Today, we highlight a fourth new fee-based service, also charging $4.95/month (or more), vSafe from Wells Fargo. vSafe is a secure online storage solution that sells for $15 to $15 per months as follows:

  • $4.95/mo for 1GB of storage
  • $9.95/mo for 3GB of storage
  • $14.95/mo for 6GB of storage

The service was introduced several months ago, and I've been using it for a couple months. The service automatically stores Wells Fargo statements, and allows users to upload any other file up to the storage limit. It would be even more useful if it offered automated retrieval and storage of other bank and biller statements.

Wells Fargo homepage (1 June 2009, 1:15 PM PDT)

image

Landing page (link, 1 June 2009)

image

Take a test drive in the Wells Fargo lab (link, 1 June 2009)

image

Interactive video highlighting benefits

image

Signup explanation

image

Notes:
1. The golden rule of consumerism: "You get what you pay for." Because online banking services are typically offered free of charge, U.S. consumers have had to contend with clunkier, slower, less secure and less feature-rich online services than consumers in other countries that pay for online access. Fees for online services can be a win-win, allowing financial institutions to offer premium online services for those willing and able to pay for them, while at the same time offering basic services free of charge so that everyone can benefit from online banking. 
2. Article updated 9 July 2009 to remove incorrect reference to Expensify's $4.95/mo fee (see comments).

Comments (2)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2152

2 Comments

Golden Rule: corollary #1

Someone will take your fee based service, and offer same or better for free, then you will have to drop your fee, so enjoy while you can !

example 1: gmail storage vs yahoo/hotmail

example 2: quicken online vs mint

Hi, I'm David from Expensify. This article is inaccurate; we do not charge $4.95/mo. Our base service is entirely free.

We did, however, release our first premium upgrade -- online reimbursement with direct deposit to your checking account, only $1 a pop (and five free reimbursements with every account).

Regardless, thanks for the coverage but please correct the article!

-david
Founder/CEO Expensify
dbarrett@expensify.com
Follow me at http://twitter.com/expensify

Leave a comment

Sponsors

BackBase IntelliResponse Yodlee FinovateEurope 2012

Events

  • FinovateEurope 2012 -- On February 7th, 2012, the second annual FinovateEurope will feature dozens of Europe's newest fintech innovations via a fast-paced demo-only format in the financial capital of London. 7 minutes each on stage. No slides allowed. Come watch the future of fintech in Europe unfold live! Get your ticket today and lock in your spot before it is too late!
  • FinovateSpring 2012 -- On May 8th & 9th, 2012, Finovate will return to San Francisco for our 5th annual west coast showcase of the newest fintech innovations from Silicon Valley and beyond. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of fintech debut! Get your ticket today and save big!

Research

  • NEW! Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2021 - Find out more
  • NEW! Selling Insurance Online (Banking Edition): Can insurance help fill the fee-income gap? - Find out more
  • NEW! True Virtual Banking Has Arrived: BankSimple, Personal Capital, Betterment and others go branchless, paperless and “bank-less” - Find out more
  • 2012 Guide to Online & Mobile Banking Products, Pricing & Strategy: Preparing for a mobile-first world - Find out more
  • Family Banking: Tweens, Teens & their Parents: In a remote banking world, your most-promising prospects aren’t even driving yet! - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets