« American Express "Take Charge" Campaign Launches with Powerful Full-Page Ads but Weak Online Support | Main | How Measly Online Banking Archives Almost Cost Us $300 »

ING Direct Releases Home Loan Toolkit for the iPhone

By Jim Bruene on September 4, 2009 12:05 AM | Comments (1)

imageHave I mentioned that the iPhone is amazing? I'm not sure if it's because it's so useful having a computer in my pocket 24/7, or that it gives me so much material for Netbanker and Online Banking Report (probably the latter).

Now that we are beginning the second year of the App Store, we are starting to see some more interesting things on the finance front. For the first year it was all about tip calculators, balance inquiry, ATM locators, and manual-entry expense trackers.

This summer, we're beginning to see the bigger potential with the launch of remote check depositing from WV United Credit Union and USAA (which also loaded helpful auto insurance features into its app). And Apple's new OS 3.0, which supports push notifications, will be a boon to mobile banking apps.

But that's just the beginning. There will be an app for anything you might want to do with your finances. The latest: a free Home Loan Toolkit for prospective home buyers from ING Direct Australia. The app appeared in the U.S. App Store yesterday (here).  There's no mention of it on the bank's website yet, but Google pointed me to the well-designed microsite (here) supporting the app (screenshot below).  

It's pretty straightforward with just three functions:

  • Calculators to determine how much you can afford to borrow and what the payments would be
  • A call-me request form
  • Average home prices by area

Screenshots from ING Direct Australia's new iPhone app (3 Sep 2009)

image   image   image

 image       image 

ING Direct Australia iPhone Home Loan Toolkit microsite (link, 3 Sep 2009)
Note: The five iPhone screenshots (above) rotate through the iPhone pictured below. Alternatively, users can scroll through the screens with the control under the phone.

image

-------------------------------------------------------------------------

Note: For more info on the native iPhone apps, see Online Banking Report: Mobile Banking via iPhone.:

Comments (1)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2186

1 Comments

With applications such as this making their way on to the iphone, we could eventually completly eradicate the need for high street banks and lenders, the future of finance it would seem is online, or more specifically on the iphone.

Leave a comment

Sponsors

Yodlee wesabe


Sponsored Links

Events

  • FinovateSpring 2010 -- Dozens of handpicked fintech companies demoing their newest innovations in the entrepreneurial hotbed of San Francisco. 7 minutes each on stage to demo. No slides. A single value-packed day on 5/11/2010. Get your early-bird ticket today!

  • FinovateFall 2010 -- Dozens of handpicked fintech companies showcasing their latest & greatest in the financial capital of the world -- NYC. 7 minutes each on stage to demo. No slides. A single value-packed day on 10/05/2010. Get your early-bird ticket today!

Research

  • NEW! Making the Case for Person-to-Person Payments: Does mobility provide the tipping point for bank-branded P2P? - Find out more
  • NEW! Attracting Small Businesses with Online & Mobile Banking: Underserved segment is prime candidate for alt-delivery - Find out more
  • 2010 Guide to Online & Mobile Banking Products, Pricing & Strategy: Your roadmap for business planning - Find out more
  • Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
  • Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more
  • Selling behind the Password: Leveraging the marketing potential within online banking - Find out more
  • New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services

  • Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets

Most Recent Comments


thebankwatch.com commented on Citibank, Microsoft Join Forces with Bundle, a Personal Finance Site with a Data Bent

Jim Bruene commented on What Does the New Apple iPad Mean for Banking?

Jean-Christophe Capelli commented on FinovateSpring's Lowest Ticket Prices Expire in 3 Days!

Jim Bruene commented on Blippy Demonstrates the Power of Real-Time Streaming of Financial Transaction Data

Jeffry Pilcher commented on Syphr Launches Credit and Loan Info Site, MoreThanACreditReport.com

Structured Settlement commented on Banks Help Fundraising Efforts for Haiti Relief