| By Jim Bruene on September 15, 2009 7:05 PM | Comments (2) |
An email from ShareBuilder arrived in my inbox this morning. Basically, it provides links to the company's Facebook page (4,000 fans) and Twitter feed (1200 followers), so customers can easily sign up to follow the company on these key social networks.
Call to action: Get our latest offers and more anytime via Facebook and Twitter.
While the email effort will get action from serious fans, it has a nice branding component for everyone. With very little effort, it demonstrates ShareBuilder's commitment to interacting with customers wherever they happen to be online. The ING Direct unit has also added Facebook and Twitter signup widgets to its homepage (see screenshot below).
Bottom line: To really drive numbers to its social network sites, ShareBuilder needs to add an incentive, such as a sweepstakes. But a general awareness message is a good first step.
ShareBuilder email to existing customers (link, 7:01 AM Pacific, 15 Sep 2009)
ShareBuilder Twitter page (link)
ShareBuilder Facebook page (link)
ShareBuilder homepage
Note:
1. For more info, see our Online Banking Report: Connecting to Customers with Twitter.
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Thats a good start. Havent seen too many bank websites indulging so much in social media. Will also give people some opportunity to interact with others sharing the same service.
ING has always been one step in front of the rest, they always brought up something new in the game.