« Finovate Events in 2010 Announced -- Apply to Demo Now | Main | HSBC Checking Account Upsell »

Citibank Ends its Three-Year Test with Obopay

By Jim Bruene on December 6, 2009 7:21 PM | Comments (1)

imageIt appears that the Obopay/Citibank co-branded service is being shut down. From the sparse note on the webpage <citi.obopay.com> (see screenshot below), it doesn't sound like a temporary hiatus: 

As of Dec. 22, 2009, "Citi Obopay" will no longer be available.
If you would like to use the Obopay service go to www.obopay.com.
The service available at www.obopay.com has no affiliation with Citibank.

The companies have been working together on Obopay-powered mobile payment for more than three years.

Citi Mobile SVP Marylou Dowd said on Thursday in American Banker that the Obopay tests were concluded this summer. Not coincidently, Citi's mobile joint venture MMV announced last week that it was partnering with CPNI Inc. of Toronto to build a mobile P2P payments service.

Obopay's website still shows Citi Obopay on its Financial Institutions page (see inset above). But Citigroup, which invested at least twice in Obopay in the July 2007 C-round and April 2008 D-round, is not listed on Obopay's investors page.

The site was never publicized by Citibank. Traffic peaked at 7,000 unique visitors in Feb. before falling so low that Compete could not measure it after April 2009:

image

Source: Compete, 3 Dec 2009, link

For future reference, we've archived the website screenshots below.

Citi Obopay homepage (3 Dec 2009, 4 PM Pacific)
Note: The <citi.obopay.com> URL now redirects to the Obopay homepage.

image

How Citi Obopay Works page <citi.obopay.com>

image

Get Citi Obopay page <citi.obopay.com>

image

Citi Obopay Fees page <citi.obopay.com>

image

Note: For more info on mobile banking, see our Online Banking Report: Mobile Banking via iPhone (March 2009) as well as our earlier reports on Mobile Banking (Feb. 2007) and Mobile Payments (April 2007).

Comments (1)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2242

1 Comments

besides relating the facts, it would have been nice to know and understand why the Obopay and Citi pertnership did not work!!!

Leave a comment

Sponsors

WorkLight Yodlee IntelliResponse Wesabe

Events

  • FinovateSpring 2010 -- Dozens of handpicked fintech companies demoing their newest innovations in the entrepreneurial hotbed of San Francisco. 7 minutes each on stage to demo. No slides. A single value-packed day on 5/11/2010. Get your early-bird ticket today!

  • FinovateFall 2010 -- Dozens of handpicked fintech companies showcasing their latest & greatest in the financial capital of the world -- NYC. 7 minutes each on stage to demo. No slides. A single value-packed day on 10/05/2010. Get your early-bird ticket today!

Research

  • NEW! The Case for Mobile Banking: Ten strategic reasons for investing in the channel - Find out more
  • NEW! Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2019 - Find out more
  • Making the Case for Person-to-Person Payments: Does mobility provide the tipping point for bank-branded P2P? - Find out more
  • Attracting Small Businesses with Online & Mobile Banking: Underserved segment is prime candidate for alt-delivery - Find out more
  • 2010 Guide to Online & Mobile Banking Products, Pricing & Strategy: Your roadmap for business planning - Find out more
  • Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
  • New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services (Sponsored)

  • Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets

Most Recent Comments


Dan Rosenfeld commented on Are You Still Frustrating Your Banking Customers to Save a Few Pennies?

anonymous commented on Launching: HelloWallet is First New PFM of 2010

Hildebrand, The Insurance Warden commented on Mobile Firsts: State Farm Offers Auto Insurance Discounts to Graduates of its Steer Clear iPhone App

David commented on USAA Makes Mobile Banking Better than Online Banking

Suman commented on PNC Bank Takes on Mint & Quicken with PNC Virtual Wallet

Kevin Lynch commented on Twittering Vantage Credit Union Taps Geezeo for Online PFM