| By Jim Bruene on December 10, 2009 10:30 AM | Comments (0) |
If anyone still wondered how serious Intuit is about incorporating the Mint brand into its portfolio after its $170 million acquisition, take a look at the latest version of the Quicken sales site. Mint is prominently featured (see first screenshot below), especially if you scroll one "ad spot" over (second screenshot).
I also found Mint mentioned at PayTrust, Intuit's bill management site (third screenshot). There's even a small plug on the Quicken Online login page (fourth screenshot).
However, on Mint's site the co-branding is not reciprocated. Quicken is not mentioned at all and Intuit is relegated to 8-point type at the bottom of the page (fourth screenshot).
The latest traffic figures from Compete support the theory that Intuit is de-emphasizing Quicken Online in favor of Mint. Traffic to <quicken.intuit.com> fell 50% in November to about 400,000, while Mint held steady at about 3x that, 1.2 million unique visitors.
Source: Compete, 10 Dec 2009 (link)
Quicken homepage on default choice, Quicken 2010 (link; 9 Dec. 2009, 11 PM)
Quicken homepage with Mint.com selected from scrolling choices
Note: Yellow highlight is mine
Intuit PayTrust homepage (link)
Quicken Online login page (link)
Mint homepage
Intuit mentioned twice at bottom of page (yellow highlight is mine).
Note: For more information on the PFM space, see our Online Banking Report on Personal Finance Features.
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