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Finovate Alumni News from Expensify, FiLife, Mint, and Prosper

By Andrew Dolbeck on March 26, 2010 4:17 PM | Comments (0)

Following are summaries of the articles posted recently on our Finovate blog. More alumni news is available on our Finovate Twitter feed.

Expensify: One Year Anniversary

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Online expense-report generator Expensify marked the first anniversary of its product being live and available to a mass audience on March 10. Some notable accomplishments for the year:

For more on Expensify and its accomplishments, read the full post here.

FiLife and Mint Remain on Top of Finovate Alumni Traffic Chart

Each month we survey the U.S. Web traffic data for Finovate alumni websites. In our second survey, FiLife and Mint kept the top spots, with 1.5 million and 1.1 million unique visitors respectively. FiLife also showed the highest year-over-year growth, gaining more than 1.3 million visitors.

TradeKing took the prize for month-over-month growth, gaining an additional 69,000 visitors in February for a total of 78,800 -- nearly eight times as many unique visitors than the month before.

And the highest growth for a site not in operation a year ago belongs to Credit Karma's private-label site for Sears' Sears Credit Score which reached 139,000 visitors in less than six months of operation (full post here).


Mint Holds iPad Sweepstakes on Facebook

clip_image004Mint was the first company we'd seen capitalize on the recent iPad publicity by giving one away to Facebook followers.

To enter the sweeps, users first register as fans of Mint's Facebook site, an action that is usually visible to the user's Facebook friends, further increasing Mint's visibility on the social network. The contest also allowed entrants to name the person who referred them, with the referrer also winning an iPad (full post here).

Prosper Launches Talk Taboo Site

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Prosper launched a new social website called Talk Taboo where users can share stories about their finances.

The site includes a simple interface for users to post stories, a page displaying the stories, and a debt-consolidation guide. The landing page contains a link to Prosper, inviting consumers to consolidate their debts with a Prosper loan (full post here).

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