| By Jim Bruene on May 14, 2010 1:24 PM | Comments (0) |
Although it usually takes me 40 pages or more to get my points across in Online Banking Report, I am a strong believer in succinct online copy. I especially love online pitches that take no more words than Google’s homepage (the gold standard).
Today I found a great example after logging out from my PayPal account:
You are Pre-Approved to use Bill Me Later!
One Click. Two Questions. No Third Degree.Choose Bill Me Later when you checkout with PayPal.
20 words. Point made. Give the copywriter a bonus.
PayPal’s logout pitch (14 May 2010)
Landing page (link)
Note: I’m counting Bill Me Later as one word since it’s a brand name.
Most Recent Posts:
v2.gif)
Leave a comment