« The iPad: One Million Shipped in First Month, but Still No U.S. Bank or Credit Union Online Banking Apps | Main | Chase is First U.S. Bank with a Native iPad App »

PNC Bank’s Online Application Process is Virtually Perfect

By Jim Bruene on May 4, 2010 6:44 PM | Comments (0)

image I've been a fan of PNC Bank's Virtual Wallet since it launched in 2008 (previous post here and here). The combined savings/checking functions, youth orientation, PFM features, and overall user experience are intriguing. I've sampled the demo, watched the videos and read about it for two years. But I've never owned the account to experience it from the end-user perspective.

Today, I finally opened one. While I still must wait 24-48 hours to view it online, I am pleased to report that the Andera-powered online account opening processed without a hitch. It took just 4 or 5 minutes, not counting digesting the 50+ pages of disclosures and account documentation which I saved but did not read.

I'll not go through the entire process here and instead save it for an upcoming Online Banking Report (also see note below). However, I did want to point out that the PNC has the best account-opening confirmation screen I've yet seen. Here are the key elements (see corresponding letters on screenshot below):

A. Thank-you message at the top, though it could be more distinctive. I missed it the first time I looked at the screen. After spending perhaps many hours researching account options, choosing PNC, and making a real deposit, users deserve a more enthusiastic response.

B. PNC account number (masked in the screenshot)

C. Confirmation number and a recap of the account name and deposit amount

D. Specific information on what happens next

E. A toll-free number and links to email for questions

Great work PNC and Andera.

Final screen in PNC Bank's Andera-powered online opening process (4 May 2010)

image 

Note: For more info on online account opening, see the report we published last summer.  

Comments (0)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2335

Leave a comment

Sponsors

Worklight Yodlee MyBankTracker.com BackBase IntelliResponse Intuit

Events

Research

  • NEW! Email Banking: Revitalizing the Channel: New technologies and more thoughtful design could elevate email to a central role in account management - Find out more
  • NEW! Bank Transaction Alerts & Streaming: New delivery technologies will change the way users receive and interact with their banking information - Find out more
  • NEW! Mobile Banking & Finance Apps 2.0: A look at the three major smartphone app stores: iPhone, Android, and BlackBerry - Find out more
  • The Case for Mobile Banking: Ten strategic reasons for investing in the channel - Find out more
  • Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2019 - Find out more
  • Making the Case for Person-to-Person Payments: Does mobility provide the tipping point for bank-branded P2P? - Find out more
  • Attracting Small Businesses with Online & Mobile Banking: Underserved segment is prime candidate for alt-delivery - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets

Most Recent Comments


Garin Toren commented on Launching: Doxo Looks to Dramatically Improve the Ebilling Experience

Anonymous commented on New Online Banking Report Published: Email Banking - Revitalizing the Channel

Jason Henrichs commented on Launched: PerkStreet Financial Focuses on Debit Card Rewards and Free Checking

Devin Miller commented on Launching: The First Location-Based Fraud Monitoring Service, Finsphere’s PinPoint

Vilmarie commented on The Need for Context-Sensitive Login Security

Paul Witman commented on The Eight Core Functions of Online Banking