| By Jim Bruene on May 20, 2010 7:17 AM | Comments (1) |
Full disclosure: I’ve always liked sweepstakes. Even though I’m a Diet Coke addict fan, I’ll gladly grab a different cola if it has an “instant win” cap. It’s like a free lottery ticket.
So when banks try to save a few coins switching customers over to estatements, I think it’s the perfect time to give some of it back in the form of a sweepstakes. You’ve created a little excitement in online banking and likely made it all back with a lift to the estatement response rate. ING Direct, Chase and many others have taken this approach in the past (previous coverage).
Wells Fargo’s current sweeps is pretty straightforward (link to details). For every account switched to paperless statements, customers get one entry in the sweepstakes. Ten customers will win $2500 each and one will get $25,000. A relatively small, but effective $50,000 prize pool.
The contest runs from April 12 through June 4.
Login splash screen (interstitial) (19 May 2010)
Landing page after choosing “Switch now” above
Note: Link to View Samples (see below)
Sample statement (click to enlarge)
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I'd love it if you could follow up with Wells Fargo after this campaign and see how effective it was... it would be a great (and beneficial) case study!