|By Jim Bruene on August 5, 2010 6:06 PM | Comments (11)|
From the consumer's perspective, banking is pretty simple. You stash away some money in the bank and then you spend it. Rinse. Repeat.
The online/mobile banking experience should echo that simplicity. Here are eight key things users should be able to do:
- See: View balances, checks written, purchases made, images, and so on
- Sort: Interact with the data by rearranging, categorizing, tagging and so on
- Save: Store all data, images, and reports for future reference
- Share: Allow other authorized users to view/receive selected info
- Send: Move money to pay bills, transfer funds, pay down loans and so on
- Select: Choose account options, change service plans, modify settings, and so on
- Service: Investigate and fix issues
- Secure: Batten down the hatches for all financial matters
I believe the industry is only about 10% to 15% of the way towards delivering on these eight items. Most online banking services are pretty good with See. And there's been a lot of work done with Secure and Send, but they are not nearly perfected yet (I spent 40 minutes in the branch Tuesday sending a $3,000 wire, and I still don't know if the recipient got it). But the other areas are wide open.
Did I miss anything?
Note: Photo credit -- Adonis Hunter (Flickr)
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