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Service Credit Union Doubles Up on Black Friday Hoopla, Also Promoting Cyber Monday Offers

By Jim Bruene on November 26, 2010 1:52 PM | Comments

imageING Direct ran a slew of Black Friday offers again this year (see screenshots below; last year's coverage). And they weren't the only one. Service Credit Union also ran a homepage-dominating ad for its 6 AM-to-noon "doorbuster deals" today:

  • 10% APY 3-month CD with maximum deposit of $1000...$23 in extra interest compared to its regular CD (pre-tax)
  • Fee-free Visa gift cards (limit 5)
  • 1% rate reduction on new personal loans
  • $25 Visa gift card for opening a new credit card
  • Unspecified "in-branch checking account specials"

The credit union's U.S. branches opened at 6:00 AM to mimic the retail craziness on the day after Thanksgiving. Specials were available until noon only, and all required a branch visit to redeem.

I was going to say something about the lack of online-redemption options, but luckily I checked back after noon and found that a Cyber Monday promotion had taken the place of the Black Friday ad. Online users are being offered similar specials on this coming Monday (aka Cyber Monday):

  • 7% APY 3-month CD with $1000 max deposit (a $17 interest bonus)
  • $100 bonus for opening a new checking account (requires direct deposit and estatements)
  • $25 Visa gift card for opening a new credit card
  • Free personalized credit card design for first 100 members ($9.95 value)
  • $25 Visa gift card for a referral

Bottom line: The dual promotion was a clever way to involve both online and in-branch members.

Service Credit Union placed a bold advertisement on its homepage promoting its Black Friday deals (10:00 AM Pacific, 26 Nov. 2010)

image

Later in the day, the CU posted Cyber Monday specials on the homepage (1:00 PM Pacific)

image

Landing page (link)

image

ING Direct homepage on Black Friday (26 Nov. 2010

image

Landing page (link)
Note: Offers are good for the entire weekend

image

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