|By Jim Bruene on December 23, 2010 2:43 PM | Comments (1)|
For five of the seven Decembers I've spent blogging, I've perused the holiday Web-based marketing efforts of the 20 largest U.S. banks. This year, 10 jumped on the holiday bandwagon, an increase of 67% over the six last year. In 2004, only 4 of the 20 were running holiday promotions (on Dec. 21).
Big banks in the holiday spirit
(rated 1 to 5 bulbs)
Bank of the West (BNP Paribas): POP Money (p2p payments)
Quick take: The first promotion on a three-ad rotation, pushes P2P payments as a holiday gift-giving option, the first time we've seen that (updated 12/25 because we missed it the first time we looked at the site)
Quick take: Prominent position with no rotation, no seasonal graphic
The scrooge list (top-20 banks with no holiday promotions or graphics on Dec. 23):
BB&T, Capital One, Citibank, Citizens (RBS), Comerica, HSBC, SunTrust, Union Bank (Mitsubishi UFJ), US Bank, Wells Fargo
Note: I either have accounts with, and/or previous visits to, all 20 banks which could alter what's shown on the homepage.
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