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The 43 Financial Sites With the Most Unique U.S. Visitors in January per Compete

By Jim Bruene on February 14, 2011 5:47 PM | Comments

image Every month, Compete publishes a list of the 1,000 websites with the most U.S. monthly unique visitors. In January 2011, 43 were financial sites (banking, payments, brokerages, cards, credit reports, lending, or personal finance). Of the 43, 14 were banks (see note 1).

For a little context, Google topped the list with 145 million. The largest banks were similar to Apple (34 mil), Twitter (28 mil), Flickr (21 mil), or Yelp (12 mil).

Company Traffic Type
1. paypal.com 30 mil    Payments
2. chase.com 25 Bank (#1)
3. bankofamerica.com 24 Bank (#2)
4. intuit.com 20 Personal finance
5. wellsfargo.com 16 Bank (#3)
6. capitalone.com 13 Bank (#4)
7. citibank.com 12 Bank (#5)
8. hrblock.com 12 Tax
9. lowermybills.com 8.5 Personal finance
10. americanexpress.com 8.4 Cards
11. taxactonline.com 7.7 Tax
12. discovercard.com 7.3 Cards
13. taxact.com 7.3 Tax
14. wachovia.com 6.2 Bank (#6)
15. fidelity.com 5.6 Investments
16. usbank.com 5.4 Bank (#7)
17. hsbccreditcard.com 4.9 Bank (#8))
18. netteller.com 4.5 Banking services (Jack Henry)
19. pnc.com 3.9 Bank (#9)
20. bankrate.com 3.9 Personal finance
21. usaa.com 3.8 Bank (#10)
22. progressive.com 3.8 Insurance
23. creditreport.com 3.4 Credit reports
24. allstate.com 3.4 Insurance
25. freescore360.com 3.2 Credit reports
26. freecreditscore.com 3.2 Credit reports
27. turbotax.com 3.2 Tax
28. orchardbank.com 2.8 Credit cards
29. ingdirect.com 2.7 Bank (#11)
30. hrsaccount.com 2.7 Credit cards (HSBC)
31. salliemae.com 2.7 Student loans
32. statefarm.com 2.6 Insurance
33. mycheckfree.com 2.6 Payments
34. suntrust.com 2.4 Bank (#12)
35. vanguard.com 2.3 Investments
36. speedpay.com 2.2 Payments (Western Union)
37. regions.com 2.2 Bank (#13)
38. tdbank.com 2.1 Bank (#14)
39. sharebuilder.com 2.0 Investments
40. bbt.com 2.0 Bank (#15)
41. gemoney.com 2.0 Lending
42. annualcreditreport.com 2.0 Credit reports
43. bbandt.com 1.9 Bank (#16)

-----------------

Note:
1. There are 16 bank URLs in the top 1,000, but wachovia.com is part of Wells Fargo. And bbt.com and bbandt.com are both BB&T Bank.

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