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Out of the Inbox: Discover Card's Birthday Present

By Jim Bruene on August 18, 2011 4:27 PM | Comments (2)

Although worth only $5 at most, Discover Card's month-long Double Cashback Bonus (on the first $500 spent) sure sounds impressive. And combined with the cute penguin visuals, it's an effective birthday greeting. And probably the first one you'll get since it's sent two weeks in advance of the first day of the month of your birthday.

Recipients must register to receive the bonus, a common technique to keep costs down. The card issuer continues to display dazzling graphics throughout and even sends a confirmation email (below). Great attention to detail.

It would be nice if you didn't have to do a full login to register. But for extra reward points, most users will put up with the hassle.

Grade = A-

Discover Card birthday email (18 Aug. 2011, 2 weeks in advance of the birthday month)

Discover Card birthday email (18 Aug 2011)

First landing page: Log in (link)

Discover landing page

Second landing page: Register (link, must be logged in to your Discover account)

Second landing page: Register

Confirmation screen

image 

Confirmation email

image

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2 Comments

Great offer and nice penguins :)

I have The Discover Card and I have also done my registration but unfortunately I did not get the bonus because my discover card birth day already gone. So waiting for the next year if the promotion will live.

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