« Alt Marketing: Bank of America Helps Feeding America on Cyber Monday | Main | Announcing the FinovateEurope 2012 Presenter Lineup »

Mobile: USAA Introduces "Stay Logged On" Option for iPhone App

By Jim Bruene on November 30, 2011 4:30 PM | Comments (3)

imageI'm not sure if this is normal or not, but I enjoy the process of updating the 100-some apps on my iPhone. I'm always interested in what's changed and how the company communicates the new info to users. I've noted before that banks aren't good at leveraging this customer touchpoint, but they are getting better.

USAA mobile banking update v4.0 wit "stay logged on" In the latest round of app updates, I noticed a nice improvement from USAA (see inset; note 1). Instead of automatically logging you off whenever you move out of the app, say to take a call or fire off a text, the bank provides the option of staying logged in for up to 20 minutes.

Sure, there's a tiny risk that if you were to lose your phone or loan it to someone during that time, they could get into your account. But your average smartphone thief is unlikely to click on the USAA button during those first 20 minutes. And even if they did, it's unlikely they could do much with the info.

Bottom line: I want this option on all my banking apps.

---------------------

Notes:
1. This iPhone update (v. 4.0) was pushed out, 8 Nov 2011
2. For more on mobile banking, see our subscription publication, Online Banking Report.

Comments (3)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2606

3 Comments

Really!? "Even More Secure" by staying logged in so a user can forget about it? "Tiny" risk or not so tiny, this INCREASES risk. I for one do not know what the "average smartphone thief" is likely to do, but he could very simply choose to TRANSFER FUNDS out of the account. One should prefer the safety of an auto-logoff in the event you allow yourself to be distracted in the middle of a secure banking session... since the distraction may be an attack vector. This should not be a feature on any financial account and should be removed, security beats convenience in this case.

@R.U. Serious

You have to look at the odds here.

The app still auto logs you off after 20 minutes...so risk is only for 20 minutes. And if you have a passcode to your phone, thief would still have to get past that. Even if they did that, setting up a new payee usually requires an authorization through an additional channel. If the thief had your phone and access to your email, they might be able to authorize the new payee. And even if they did, if the transfer looked sketchy, the bank would probably hold it for additional auth. And even if they got through all that, unless you have a business account (which you'd probably NOT choose to keep logged in), the most they could get out of your account is probably $1,000 (daily ACH limit). And even if they did steal cash from you, the bank would probably reimburse your loss if you reported it right away.

So it's not perfect, but that's a lot of steps before you'd actually lose any money. I'd take that bet.

I would say an essential feature for all banking apps. I would like auto log off time(20 mins or 2 mins) should be user configurable in settings section.

Leave a comment

Upcoming Events

  • FinovateFall 2012 -- Join us in NYC on September 12th & 13th, 2012 for our 6th annual flagship showcase of the biggest new fintech innovations from the around the globe. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of fintech debut in the financial capital of the world! Get your ticket today and save big!
  • FinovateAsia 2012 -- On November 6, 2012, Finovate will host its first Asian conference to showcase of the newest fintech innovations from Asia and the world. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of Asian fintech debut in Singapore! Get your early-bird ticket today!

Recent Research

  • NEW! Delivering that Secure Feeling: Help consumers reduce perceived risks (for a price) - Find out more
  • NEW! Banking in Facebook: It's time to set up shop in the social network - Find out more
  • Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2021 - Find out more
  • Selling Insurance Online (Banking Edition): Can insurance help fill the fee-income gap? - Find out more
  • True Virtual Banking Has Arrived: BankSimple, Personal Capital, Betterment and others go branchless, paperless and “bank-less” - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets