| By Jim Bruene on December 7, 2011 6:19 PM | Comments (0) |
Last year I highlighted PayPal's frequent shopper program, PayPal Advantage. I just received my second annual congratulatory email (see first screenshot below), confirming that I qualified for another year of membership by spending at least $5,000.
While the program seems relatively unchanged, one addition is a 3% discount on StubHub tickets, also owned by eBay (see second screenshot). It's a nice perk, if you remember to use it (tickets must be purchased via a link from within PayPal).
Bottom line: While I can't evaluate the ROI from the outside, I can say that as a customer, I appreciate being recognized. And access to Priority Customer Support, though I've never tested it, provides added peace of mind.
Marketing aside: PayPal is featuring actual users in their ads. Customers, like Randy H., below, can apply to be featured in PayPal advertising by submitting a story at PayPal.com/castingcall (see third screenshot).
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Congratulatory email from PayPal (1 Dec 2011)
StubHub offer (link)
PayPal testimonials (link)
Note: We cover email marketing, payments and much more in our subscription publication, Online Banking Report.
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