| By Jim Bruene on December 29, 2011 4:07 PM | Comments (0) |
As a semi-reformed eBay addict, anything with auction in the title still grabs my attention. And of the thousands of emails I get from banks every year, I believe this one from Ohio Valley Bank is the first ever for a vehicle auction.
If you are selling off repos and REOs, you should let your customers get on a mail list announcing them. You could even turn it into a membership benefit, giving customers first crack at the deals and/or providing preferential financing.
Ohio Valley offers preapproved auction financing for its repo sales. A good move, although its landing page and online app could use a facelift (see second and third screenshots).
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Ohio Valley Bank email announcing vehicle auction (link; received 29 Dec 2011; 6:35 AM Pacific)
Note: I am not a customer of the bank, but anyone can sign up for its emails.
Landing page for auction financing (link)
One-page online loan app (click to enlarge; link)
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Note: Ohio Valley Bank has a prominent link on its homepage to its holiday hours, a nice touch (see picture upper right).
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