« Crowdfunding a Better Future: Pave | Main | First Financial, US Bank Launch First Photo Billpay Services »

PayPal Onboarding Email Messages

By Jim Bruene on March 5, 2013 9:16 PM | Comments

image As a followup to last week's post on the signup process at PayPal, I thought I'd share the onboarding messages received during the first 10 days. There have been three so far (see screenshots below):

1) Day 0: Welcome message

2) Day 3: General message about PayPal benefits

3) Day 4: More specific message about shopping with PayPal

I've yet to link a credit card or bank account, so I expect more messages in the near future.

Bottom line: Onboarding is one of those areas that is impossible to perfect. It's an art and you'll be forever tweaking it. That said, there are some basics tenets to follow: a friendly, immediate welcome message and prompt followups with benefit-laden messages. PayPal ticks the boxes here, though they could add a bit more visual punch and tighter copy.

--------------------------------

Initial confirmation message from PayPal (24 Feb 2013)

image

Day 3: Followup message outlining PayPal benefits
image

 

Day 4: Followup details shopping opportunities with PayPal

image

Comments
Categories: Alt Payments , Onboarding , PayPal

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/2797

Upcoming Events

Recent Research

  • NEW! Mobile Account Opening (MAO): Port online account opening to smartphones to reach the sizable mobile-only segment - Find out more
  • NEW! Mobile Banking Security: The new channel is a boon for improving security, both real and perceived - Find out more
  • NEW! Money 3.0: Payments Go Mobile Apple, Bitcoin, & mobile apps are changing the game. What’s a bank to do? - Find out more
  • NEW! Digital Banking Forecast: Current, future and historical usage: 1994 to 2023 - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets