The winners of the annual Webby awards were announced today. There were three financial services categories with Mint, Xero, NW Mutual taking top honors.

Financial services category
Mint won the main Webby and the People's Choice beating BillShrink, Lending Club, Portfolio.com and Wikinvest.

Banking/bill pay category
Xero, a New Zealand-based online accounting service (screenshot below), won the main Webby and the People's Choice in the category Banking/Bill Pay beating Billeo, Rudder and Schoneleij, a text-based payment service from Rabobank.

Insurance
NWMutual's Let Your Worries Go microsite won the main Webby and Allstate's Garage won the People's Choice beating Blue Shield of California's Uncovered microsite, Pemco's We're a Lot Like You microsite and Compare the Meerkat, a microsite from Compare the Market.

Webby winner Xero's attractive account interface and iPhone app 
(5 May 2009)

After a wonderful day in San Francisco featuring awesome demos from 56 startups, four emerged as FinovateStartup Best of Show winners. 

All attendees, except for the startups themselves, received a ballot which allows them to rate each demo on a scale of one to six. At the end of the final demo session, the ballots are tallied and the presenters ranked based on their average score. A majority of attendees completed a ballot, so it's a good indicator of the group consensus.

It was a tight race, but the peoples' choice today are as follows (in alphabetic order). Congratulations!

               BillShrink                                                            Prosper

Silver Tail Systems                                                    SimpliFi