Main

Comerica Bank Archives

Holiday Website Promos at the Top-20 Banks

By Jim Bruene on December 24, 2012 11:43 AM | Comments

In my annual look at holiday offerings from major banks, I found that Scrooge still roams the halls at many of the big names. Only eight of the 20 largest U.S. banks are using holiday-themed promotions or graphics (note 1). That's one more than last year, but still two less than 2010.

As usual, PNC Bank is the exception with their two-decade long holiday CPI (Christmas present index). BB&T, Comerica and Fifth Third are also festive this year with gift card promotions supported by seasonal graphics. And US Bank, Citi, Key and Regions Bank used some holiday imagery.   

The scrooge list: top-20 banks with no holiday promotions or graphics on Dec. 20): 
Bank of America, Bank of the West (BNP Paribas), Capital One, Chase, Citizens (RBS), Harris Bank (BMO), HSBC, ING Direct (Capital One), SunTrust, TD Bank, Union Bank (Mitsubishi UFJ), Wells Fargo

Following is a quick overview of the promotions, including a 1-to 5-bulb rating.

Previous year-end holiday posts: 2011 (big banks), 2011 (CUs/community banks), 2009 part 1, 2009 part 2, 2007, 2006, 2006, 2004

_____________________________________________________________________

Big banks in the holiday spirit
(rated 1 to 5 bulbs; screenshots from Thursday, Dec 20)

PNC Bank

  • Gift Hunt tied to its Christmas CPI (based on the song 12 Days of Christmas)
  • Visa Gift Card promo (in rotation of four homepage promotions)

Score: imageimageimageimageimage

Hompage: PNC is leading with its 12 days of Christmas price index

image

PNC Bank microsite with gift hunt link

image

Also running gift card promo in rotation

image

-----------------------------------------------
BB&T (20 Dec 2012)

  • Holiday themed graphic featuring mobile check deposit
  • Small ad for gift cards

imageimageimageimage

image

------------------------------------

Fifth Third

  • Rotation of three holiday themed promotions
    -- Holiday billpay sweeps
    -- New Years savings promo
    -- Gift cards

imageimageimageimage

image

---------------------------

Comerica

  • Prominent gift card promo across page and in lower-left corner

imageimageimageimage

image

---------------------------

Key Bank

  • Holiday graphic, but no product promotion

imageimage

image

----------------------------

Citibank

  • Toy shopping background image

imageimage

image

---------------------------------

US Bank

  • Pitch for online banking, convenient while shopping

image

-------------------------------------

Regions Bank

  • Small saving money tips

image

image

-------------------

Notes:
1. Observations taken between 2pm and 3pm Pacific on Thurs Dec 20 from Seattle IP address, Chrome browser with no cookies
2. Animation from http://www.millan.net/anims/christmas.html#

Comments

Comerica Provides Two Small-Business Options

By Jim Bruene on September 10, 1997 11:38 PM | Comments

Comerica
www.comerica.com



Comerica provides two small-business online banking options, QuickBooks or Quicken.
 

Comments

Financial Institution Milestones -- Comerica Bank Rolls Out PC banking via Quicken and QuickBooks

By Jim Bruene on May 21, 1997 8:17 AM | Comments

Comerica
www.comerica.com

Comerica Bank (Detroit, MI; $34 billion; 650,000 ATM cards) rolled out its PC banking via Quicken and QuickBooks in Michigan. Pricing is on the high-side and limits the number of dial-ins that can be made without incurring penalty fees. In a world of flat-rate Net access and free online bank account access, session limits/fees are just one complication too many for both employees and users to comprehend. Although there is a real cost to these sessions in the Intuit/Checkfree dial-up model, progressive banks need to price their online services in a way that does not penalize the use of basic online account look-up. If/when Comerica offers an alternative free account access program on the Net*, the dial-up fees could be justified.

Contact: Richard G. Lyons Jr. is SVP Electronic Banking and Marketplace Technology, 810.370.5202.

*AccessOne BankSystem,Comerica’s direct-banking division, offers free PC banking.

ComericaQuickenBankingFees.jpg

Comments
Categories: Comerica Bank

Upcoming Events

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets