Bank of America: Mobile Banking Demo Done Right |
As I have written before on my blog, Mobile Banking, all financial institutions benefit when the large U.S. banks begin promoting the channel; what follows is another perfect example.
Here is a well-designed, interactive demo from Bank of America. The bank did an outstanding job illustrating various situations where mobile banking can save time.
The demo covers the critical topics including:
- View Balances
- Pay Bills
- Transfer Funds
- Find Locations
- Security
- Get Started
In addition, the demo effectively incorporates a good cross section of target users:
- Jeanie – young, on a budget, needs to view her balance before a shoe purchase
- Jim – a white collar professional, traveling on business, needs to pay a bill
- Samantha – a busy mother of two, needs to transfer money to cover a bill
- Jake – a traveling student, is out of money and needs to find a branch
If you recently either have launched a mobile solution, or are preparing to do so, I highly recommend that you develop an interactive demo. It will help facilitate client adoption and reduce costly inquires to your already-busy call centers.
Brandon McGee is vice president and senior product manager at The Huntington National Bank. He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options. For more great content, check out his blog, Mobile Banking.
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