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Email Design: Discover Card's "Statement Available" Message

By Jim Bruene on December 5, 2013 5:52 PM | Comments

image There are a number of financial startups and trail-blazing FIs bringing modern user interfaces to banking. We see dozens of great examples at every Finovate (note 1). And we expect a slew of remodels in the new year as responsive design and other techniques take hold.

But I continue to call out Discover's design work (previous posts). Partly because I have an account there and see it often and partly because it's instructive to see how a large full-service bank handles design tradeoffs.

Yesterday's email from DIscover, reminding me that my monthly statement was ready, shows how the card giant marries good design with useful information.

Most statement alerts are simple one liners asking the user to do all the work: login, find the right tab, click on the correct button, and so on. Discover, on the other hand, positions key summary information right within the body of the email (see screenshot below):

  • Statement end date
  • Statement balance
  • Credit available
  • Minimum payment due
  • Due date

The company includes a button to view the statement at the top, but somewhat buries the payment link near the bottom. 

Analysis: This is one of the better (maybe best) statement-available message I get from the major brands (note 2). But it could still be improved: 

  • Include a Pay Now button.
  • Remind me that I'm on autopay and when to expect the payment in full to be deducted from my bank account.
  • Reword and fix the bottom link. Currently it says "Late and Minimum Payment Warning." That sounds like there must be a problem with my account. But there isn't, so I assume that is supposed to link to the alerts maintenance area. However, that link wasn't working, so I just was dumped onto the main secure account page. It was very confusing.
  • Add a link to customer service, both self-serve and human powered.
  • Add the amount of rewards earned this period. It's always nice to be reminded of free money received. 

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Notes:
1. For example, a recent crowd favorites was from Poland's mBank which demoed alongside Accenture at FinovateFall in September (demo video).
2. We dug deep into this area a few years ago in our reports (subscription):
- Email Banking: Revitalizing the Channel (August 2010)
- Alerts & Streaming (July 2010)
- Paperless Billing & Banking (Nov. 2010)

Comments

The Contactless Sticker as a Mobile Wallet Trojan Horse

By Jim Bruene on July 19, 2013 12:13 PM | Comments

imageI've had Discover's Zip contactless sticker pasted to the back of my iPhone for a few years. Although I don't run across very many places to use it in Seattle, I enjoy the user experience when it works. It's not a huge time saver, but it's easier to wave my phone than dig the right card out of my "analog wallet." And it usually is interesting to the clerk, since "paying by phone" is still a novelty. 

Whether Discover has benefited from issuing me a sticker is debatable. Stickers are issued only by request (at least on my account). Discover not only had to pay an extra $3 or $4 for the sticker (note 1), but also paid a customer service rep to answer the phone and take my request. Assuming they incurred an admin cost of $7 to $10 to process and mail the sticker would make the total cost to Discover $10 to $15. Therefore, my measly $300 in incremental spending hasn't yet given them a positive return. But if more terminals were around, I'd have put thousands on it, and they'd be ecstatic.

The reason I'm writing about stickers again, is that my Moven card and sticker package arrived last week (see pictures below; previous post; note 2). And I thought how much more impressive the startup's card mailer looked with the Moven sticker (and supporting mobile banking graphics) than the typical bank card mailer (Simple excluded, of course).

I know the extra $3 to $5 it would cost to toss a sticker into the card mailer is a huge expense. But I think the potential benefits makes it worth considering, at least for a portion of your customer base. (And if you add the sticker as part of a premium package, you might even convince customers to pay for it.)

Financial institution benefits:

  • Increased POS transactions: Move your card to the top of wallet instantly when users are at a working, contactless terminal.
  • Increased online transactions: If you print the card number, expiry date, and security code on the sticker, cardholders would turn to your card more often when arriving at check-out at ecommerce sites. It also would work for mobile commerce, although not as well since users would have to flip the phone around to read the numbers.
  • Increased loyalty/referrals: Once that sticker is placed on a phone, it's a constant reminder of your bank and card. It also makes it easy to show off to a friend.
  • 1st gen mobile wallet: The sticker, combined with your mobile banking app and/or SMS alerts, provides a fairly solid "mobile wallet experience" to compete with Google and others.
  • Seamless transition to NFC (or whatever): When the day arrives that the contactless capability is embedded in most handsets (yeah, Apple, we are looking at you), you simply tell customers to pull off the sticker and keep on waving that phone at the terminal. 
  • Competitive advantage: You differentiate yourself and earn referrals from a certain group of customers who are impressed with tech innovations.

Bottom line: Increasing costs with a contactless sticker is not for everyone. But if you are looking for a tangible point of differentiation that also builds your tech-cred, this is one possible solution. Moven, for one, is banking on it. 

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Moven outside envelope (13 July 2013)
Note: I know this is good for security reasons, but I was expecting something a little snazzier. Luckily, the inside card carrier was the best I've ever seen (see below).

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Moven card carrier
Note: Sticker is on left, plastic on right

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Notes
1. I've seen a wide range of prices quoted for contactless stickers, but I believe the relevant range for most issuers is $3 to $7 each, depending on quantity.
2. I can't report on actual Moven account transactions because I haven't verified the trial deposits. While this is a clever and relatively simple authentication technique, it does require users to log in to another bank account days later, so it is easy to neglect. Moven sent me a reminder two days after my application, but that was two weeks ago. Clearly, they will have to follow up with procrastinators like me again.
3. For more info on fee-based banking services, our Online Banking Report on fee-based online services (subscription, May 2011). For more info on the "near bank" or "meta bank" phenomena see our  report on Truly Virtual Banks (subscription, Oct 2011).

Comments

Discover Card's Email Balance Alert is a Thing of Beauty

By Jim Bruene on May 7, 2013 10:50 PM | Comments

image While it will never hang in the Louvre, Discover Card's email alert is a true masterpiece (at least to fintech geeks). The message is nicely laid out with plenty of white space and it's chock full of links to get more information.

Here's eight specific elements I like (in no particular order). See the corresponding number on screenshot below:

1. Personalized with first name, last name and last four digits of account number; an important anti-phishing security precaution

2. Big orange button that leads to detailed transaction info

3. Table outlining the key data (yellow highlight is ours):
     - Date of notice
     - Balance limit set by user
     - Current account balance
     - Total credit line

4. Email subject line that explains exactly what's in the message (important for scanning email messages), "Your balance exceeds the limit you set". Also, note how they ease your fears by saying it's over the limit "YOU SET," which is much less of a problem than if it was over the card limit

5. Brief explanation of factors that might be impacting the balance (such as car rental holds)

6. Concise pitch for Discover's mobile app, with text message option

7. Link to log in to adjust alert settings

8. Navigational links to: Statements | Payments | Rewards

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Discover Card email balance alert (4 May 2013)
Note: Yellow highlighting is ours

Discover Card email balance alert

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Notes:
1. We previously blogged about Discover Card alerts here
2. For more info see our report, Email Banking: Revitalizing the Channel (published 2010, subscription).

Comments

PayPal's "Plastic Wallet" May be a Popular NFC Work-Around Model for Next Few Years

By Jim Bruene on February 25, 2013 10:01 PM | Comments

imagePayPal has been working on enabling in-store payments for much of its corporate life. It launched a debit card in January 2001, less than 18 months after the company launched. The card was used to tap funds held in PayPal accounts. 

Fast-forward 12 years. We are now entering the era of the digital wallet which features the ability to store multiple payment cards that can be changed manually or automatically at the point of sale. PayPal is well positioned here, since its core product has offered that capability for a dozen years. 

It's easy to see how PayPal becomes a major, if not dominant, mobile-payments player. But it's still a few years before NFC (or whichever) handsets and POS terminals become mainstream (see our latest report for more info, note 1).

So what can the company do now to make more inroads at the point-of-sale?
Plenty, it turns out:

  • PayPal Anywhere is a plastic debit card attached to an individual's PayPal account. But unlike the company's previous debit card, this one can facilitate PayPal Anywhere brochure at LA Jamba Juicepayment from any bank account, debit card or credit card linked to the user's PayPal account. Users can even change the routing of the charge later that same day.
  • Partnership with NCR: In an announcement made at January's national retail tradeshow, PayPal will be made available to more than a million locations using NCR's POS system.
  • Marketing at the point-of-sale: Last week, we noticed PayPal brochures at the counter of an LA-area Jamba Juice (see inset).

And, the big one, still in the planning stages:

Bottom line: PayPal, Google, Moven(bank), UMB (powered by Dynamics), Wallaby, and others aren't waiting for NFC. It's work-around time, at least in the United States. A promising tactic, at least for users, is the "plastic wallet," a traditional mag-stripe card (MasterCard, Visa or Discover) for point-of-sale use. Then, like PayPal Anywhere, the user routes the transaction to an outside deposit account, or another card, pre-registered in the system (note 2).

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Landing page for PayPal's plastic wallet "PayPal Anywhere" (23 Feb 2013)

PayPal Anywhere landing page


Pitch for in-store payments served after logging out 

Paypal anywhere pitch after logout


Landing page after clicking the "start" button above

Beginning of PayPal signup process for payment card

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Notes:
1. See our Online Banking Report on Digital Wallets (published Feb 2013, subscription).
2. The business model of the plastic wallet is a challenge. It could be workable if all transactions are routed directly to deposit accounts via ACH (aka "decoupled debit"). Also, advertising (Google Wallet) and/or interest charges (PayPal's Bill Me Later) can prop up the P&L.

Comments

Discover Card Gives Away an iPad per Day to Paperless Cardholders

By Jim Bruene on August 21, 2012 6:08 PM | Comments

image After adding my Discover Card to Google's mobile wallet, I was automatically logged off after a period of inactivity (or what I prefer to call blogging). On the resulting page, the card issuer explained what happened on the left side and told me about their current estatement incentive program on the right (see first screenshot below).

Discover is giving away an iPad every day to its paperless customers (landing page) from June 1 to Nov 30. That's a total of 183 iPads (official rules). Both new enrollees and existing ones are eligible.

Since I'm a sucker for online sweepstakes, I pressed the button, only to find out that I was already enrolled (see second screenshot). Not only is this annoying and somewhat confusing (am I still in the running for the iPad?), it could be counterproductive. Users are given the option on this page to turn paper statements back on. So customers might mistakenly turn the paper back on thinking that's how you enter the sweeps. To prevent that, Discover needs to reinforce the sweeps on this page. 

Bottom line: Periodic paperless incentives are a win-win. You show gratitude to existing paperless customers while pushing a few more paper holdouts over the edge. However, be careful how you handle already-enrolled users.

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Discover Card logoff screen publicizing its iPad giveaway to paperless customers (17 Aug 2012

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After clicking on the "Go Paperless" button I was sent to this screen
Note: Discover should remind me that I'm still eligible for the prizes

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Discover publicizes the winners (link)

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Note: For more ideas, see our report on paperless billing and banking (Nov. 2010, subscription).

Comments

First Look: Google's Save-to-Wallet API at Discover Card

By Jim Bruene on August 16, 2012 8:39 PM | Comments

image This week, Discover became the first to use Google's new Save-to-Wallet API to seamlessly add its card to the wallet directly from its secure site. This API supports the recent expansion of Google's wallet to all US-based credit cards. 

To see how it works, I logged in to my Discover Card tonight and looked through account settings and the Help area for details. Coming up empty, I searched for "Google wallet" within the secure site and found a prominent link to the function (see first screenshot below).

The API worked even better than I expected, taking just 15-20 seconds (after I found the right page). Here's the 3-step process:

  • Press Add Your Card from within the Discover Card secure site (screenshot #2)
  • Enter your Google password into the Google popup page (screen #3; I was already logged into Gmail, so Google had prefilled my username)
  • Accept the API request from Discover (screen #4)

That's all it there was to it.

Optionally, users can go back to Google through the link on the Discover page (screen #5) to make it the preferred payment card (screen #6). Finally, Discover closes the loop with an immediate confirmation email thanking me for adding the card (screen #7). Well done.

Bottom line: Unless you are big enough to negotiate financial considerations from Google and/or build your own mobile wallet, you might as well drop this API into your secure site now. It gives your debit/credit card a fighting chance to be the default card in the wallet. While that might provide a slight spending lift, the major benefit is associating yourself with mobile wallets in general and Google in particular.

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1. Search results for "Google wallet" within Discover Card secure card management (16 Aug 2012)

Search results at Discover Card for "google wallet"


2. Landing page at Discover Card for adding it to Google Wallet

Discover Card landing page for adding to Google Wallet


3. Popup to login to Google account (at Google.com)

Login to Google Wallet through your Google account 

4. Authorization screen (at Google.com)

Google "Add Card to Wallet" API confirmation 

5. Confirmation screen with suggestion that cardholder go to Google to make Discover the default payment card
Note: Highlighting and arrow added for emphasis

Confirmation screen that Discover has been added to Google Wallet 

6. My Google Wallet contains the Discover Card on top

Note: The expired MasterCard below is a remnant of the old Google Checkout that has been replaced by the Wallet

Google wallet containing Discover Card 

7. Confirmation and thank-you email from Discover

Email from Discover Card confirming addition to Google Wallet

Comments

Design: Financial Websites that Work on PC Monitors, Laptops, Tablets and Smartphones

By Jim Bruene on October 19, 2011 5:35 PM | Comments

imageThe browser was supposed to make web design simple, at least in terms of page layout. But it's always been tough to keep up with changing screen sizes, varying resolutions, and frustrating differences between browsers.

Liquid layouts that adjust automatically to the available screen real estate have been a huge help. But then along came the mobile browser, complicating everything both by their small size and by the two viewing modes, portrait and landscape. 

But it's not an insurmountable problem. Square is one financial company that's doing it right. It's website looks just as good on a 10-inch iPad2 screen as it does on a 24-inch monitor (see screenshot #1 to 4 below).

To make it work, copy and navigation options must be kept to a bare minimum. Square uses a catchy background image of its reader in use, then has an info box that "floats" depending on the screen size. It even works in portrait mode on the iPad (screenshot #4).

Of course, it's much easier to pull off for a one-product company like Square than for a commercial bank with dozens of business lines.

But even Square had to make compromises on its smartphone layout (see inset above). Instead of asking for contact info, the company simply instructs users to download one or both of its apps: Square or Card Case.

Relevance for Netbankers: We are about to see a flood of redesigned websites using new design and programming techniques (e.g. HTML5). Citibank was the first major U.S. bank to simplify its design. Discover just emailed users today with a sneak preview of its pared down design (screenshot #6). And it already had a relatively clean design (screenshot #5).

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1. Square homepage on 24-inch monitor

Square homepage on 24-inch monitor

2. Square on 12-inch laptop

Square homepage on 12-inch laptop

3. Square iPad landscape

 Square homepage on iPad landscape

4. Square iPad portrait

 Square on ipad (portrait)

5. Discover homepage (current)

Discover current homepage (18 Oct 2011)

6. Discover new (coming soon)

New Discover homepage

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Note: We cover financial website and mobile design issues periodically in our Online Banking Report (subscription).

Comments

Capital One Pays to Play in Zynga's Virtual Worlds

By Jim Bruene on September 28, 2011 8:11 PM | Comments

imageLike most, I've been amazed at how fast Zynga was able to build a 250+ million user base for its social games. But I'd never actually played one.

Until now. So make that 250 million and one users, because I couldn't resist checking up on Capital One's new product placement in three Zynga games (more on what players could do). The bank's Facebook page, which has grown to 2.3 million likes, has details on the promotions (screenshot 1).

image Although, it appears I may have missed my chance to interact with the CapOne goat, Visigoth statute or a virtual branch (the promo only ran one week), there are still credit card ads and mystery gifts available, at least in Farmville, the only game I tested.

Capital One viral gift & banner ads
Capital One may have ended the in-game elements for now, but they still have a presence in the game. Starting Farmville for the first time, I was greeted by a number of social elements, one of which is sending a Capital One gift (screenshot 2). There is no indication of what the gift actually is. Maybe that's part of the fun, but it seems like a weakness to me. Am I sending someone a virtual goat or a solicitation for a CapOne card (mystery solved)? 

The company is also running banner ads within the game (screenshots 5 & 6). Clicking on them takes users to the usual Capital One pre-approval page within a separate browser window (screenshot 7). Once you land on the CapOne site there is no mention of Farmville.

Discover Card & Citibank bonus offers
Game players are encouraged to buy all kinds of virtual goods. They can earn virtual currency in a number of ways, including using real world cash to buy credits. But users can also earn currency by participating in sponsored activities.

Both Citi and Discover are offering users virtual cash to apply, and be approved, for a credit card. Discover is offering virtual currency worth about $75 and Citi is handing out about $50.

My take: With 250 million users, the large brands owe it to their shareholders to see if they can make hay in Farmville and any other popular virtual world. And I suspect there will be a positive ROI for the right mix of promotion/offer. I have no idea what the magic formula is, but you know the direct marketing wizards at CapOne, Citi and the others will figure it out sooner rather than later (note 1).

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1. Capital One Facebook page (27 Sep 2011)

1. Capital One Facebook page

2. Capital One "free gift" in Farmville (27 Sep 2011)

Capital One "free gift" in Farmville (27 Sep 2011)

3. Choose friends you want to receive the gift

2. Choose friends you want to send the gift to

4. Before you send the gift, you have the opportunity to see what the notice looks like to the recipient, and you can add a personal note

3. Before you send the gift, you have the opportunity to see what the notice looks like to the recipient, and you can add a personal note

5. When I got back to the game, there was a large Capital One banner
Note: Starbucks promotion in lower right

4. When I got back to the game, there was a large Capital One banner

6. Another Capital One banner ad served while playing Farmville
Note: Bank of Internet ad on right

5. Another Capital One banner ad served while playing Farmville

7. The banner ad in Farmville, led to Capital One's usual pre-qualification form

6. The banner ad in Farmville, led to Capital One's usual pre-qualification form

8. Discover Card and Citibank have powerful offers in the "earn cash" area.
Note: Discover offers 475 Farm Cash (worth about $75) for card approval, Citibank 300 (about $50). 

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9. The first screen after choosing Discover's offer

7. Discover Card and Citibank have more powerful offers, though it's buried in the "earn cash" area. Discover offers 475 Farm Cash (worth about $75) for card approval, Citibank 300 (about $50).

10. Clicking Continue above leads to standard Discover Card app (in new browser window)

8. Clicking Continue above leads to standard Discover Card app (in new browser window)

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Note: If you are interested in a fictional look at where the commercialization of Internet gaming is headed, I highly recommend Cory Doctorow's For the Win.

Comments

Out of the Inbox: Discover Card's Birthday Present

By Jim Bruene on August 18, 2011 4:27 PM | Comments (2)

Although worth only $5 at most, Discover Card's month-long Double Cashback Bonus (on the first $500 spent) sure sounds impressive. And combined with the cute penguin visuals, it's an effective birthday greeting. And probably the first one you'll get since it's sent two weeks in advance of the first day of the month of your birthday.

Recipients must register to receive the bonus, a common technique to keep costs down. The card issuer continues to display dazzling graphics throughout and even sends a confirmation email (below). Great attention to detail.

It would be nice if you didn't have to do a full login to register. But for extra reward points, most users will put up with the hassle.

Grade = A-

Discover Card birthday email (18 Aug. 2011, 2 weeks in advance of the birthday month)

Discover Card birthday email (18 Aug 2011)

First landing page: Log in (link)

Discover landing page

Second landing page: Register (link, must be logged in to your Discover account)

Second landing page: Register

Confirmation screen

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Confirmation email

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Comments (2)

Amazon.com Shoppers Prompted to Select Discover Card as Default Payment Option, with a $1 Million Carrot

By Jim Bruene on August 12, 2011 5:34 PM | Comments

image A few months ago, American Express provided five free song downloads as incentive for its cardholders to make Amex the default card option within the iTunes store (previous post).

Today, I noticed Discover offering an eye-opening incentive to get their card listed as the default option for one-click purchases on Amazon.com:

A chance to win $1 million every time you pay

This offer is part of the year-long Discover Everyday Giveaway usage sweeps. 

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Discover Card's $1 million promotion on Amazon.com (12 Aug. 2011)
Note: A small ad first appeared in the upper-right part of the screen, this is what it looked like after I chose "Expand"

 Discover Card's $1 million promotion on Amazon.com

How it works (link)
Note: This screen presented when clicking on "Learn more" from above banner

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Comments

Account Alerts: Discover Card Helps Users Visualize the Options

By Jim Bruene on April 28, 2011 8:14 PM | Comments

image We are approaching the 15-year anniversary of the first retail banking account alert. Britton & Koontz Bank was the first to offer them in the summer of 1996 (note 1). But alerts didn't become widely available until a few years later. 

Back then, you'd be lucky if you had three or four different alerts to choose from. And of course, there was no such thing as a mobile alert.

Today, banks and card issuers offer a dozen or more alert types capable of going to multiple email addresses, multiple mobile devices, or even to your land-line via voice message. Consumers are better served overall, but the wide range of options can be confusing.   

One solution is to use default selections. Users can select their preferred profile, and the bank establishes a set of recommended alerts. This profile selection could be made during online banking registration. For example:

  • Normal alerts
  • More alerts
  • Less alerts

Another helpful practice is to show examples so users can visualize what they are signing up for. Discover Card uses this technique in its card-management area with popups that show both the email and text-message version of each alert type (see screenshot below).

Alerts are a vital part of online and mobile banking, so take time to educate users on the appropriate mix (note 2). It's also a great topic to cover in your blog or Twitter feed. 

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Discover allows users to review samples of each alert type (28 April 2011)

Discover Card allows users to review samples of each alert type (28 April 2011)

Notes:
1. Signet Bank was the first major to offer email account alerts. We covered it in OBR 22 (Feb 1997).
2. For more information on alerts and messaging, refer to this Online Banking Report published in 2003.

Comments

Discover Card Pushes Paperless with $30k Sweeps after Login

By Jim Bruene on February 16, 2011 1:53 PM | Comments

image Getting customers to go paperless is not easy. That's why only 15% have enrolled even though more than three times that number pay the bill electronically. 

Discover Card is working to change that with a well-executed sweeps. The graphics are impressive (see below) and the dollar amount ($30,000) is enough to get your attention. But what I really like are the three benefits of going paperless listed at the bottom of the screen:

  • View online statements 3-5 days earlier than paper
  • Get an automatic email reminder 6-7 days before your payment is due
  • Access and download up to 24 months of password-protected statements

Analysis
While this is a great effort (Grade = A), I think Discover would be better off dividing the prize pot into ongoing monthly prizes for anyone who is paperless. That reinforces the behavior over time.

Also, I'd add one more benefit to the three listed above:

  • Go back to paper statements with a single click if you ever change your mind

Customers want control of their statements (and payments). So even if they agree to full automation, they need to understand that it's easy to reverse directions even if few will.

Discover Card interstitial (splash page) when logging in to an account (12 Feb 2011)

Discover Card interstitial (splash page) when logging in to an account (12 Feb 2011)

Landing page

Discover card paperless statement signup

Confirmation screen

Discover Card confirmation after signing up for paperless statements

Side note: On my relatively new account (started in December), Discover prompts me to complete my profile.

Discover Card prompts to complete profile
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Note: For more information and examples of login/logoff marketing, see our Online Banking Report: Selling Behind the Password (April 2009).  

Comments

PayPal Announces a Slew of Developer Tools and Two Major Banking Partners: USAA and Discover Financial

By Jim Bruene on October 26, 2010 6:47 PM | Comments (1)

After seeing The Social Network and reading yet another post about the ramifications of Facebook's ubiquity, I sent this out via Twitter last week:

image

Today, the "PayPal dial-tone" got louder with the launch of a handful of new initiatives at the company's second annual developer's conference in San Francisco (which drew 2,500):

  • PayPal for Digital Goods: Two-click checkout for low-value digital goods eliminates the hassle of logging in
  • PayPal Embedded Payments: Pay without leaving the merchant's app
  • PayPal Apps: Allows companies to embed applications into the PayPal website: Finovate alums Credit Karma, Expensify, and Bill.com are participating
  • PayPal Business Payments: Electronic payments (non-credit card) of any size for just $0.50 per transaction 
  • PayPal Mobile enhancements:
    -- Express Checkout provides similar two-click process
    -- VeriFone integration
    -- v3.0 iPhone app

Unless you are a developer, most of those programs mean little to you other than it's obvious that PayPal is really pushing on the gas right now. But the banking alliances revealed today are quite interesting, assuming they make it to market:

I'm sure there will be much speculation on whether these powered-by-PayPal services will disrupt payments, or even catch on for that matter. But it's clear that PayPal has made important new alliances in the banking world. The dial-tone appears to be catching on, even with the establishment.   

Update: More context on these announcements from Russ Jones, Glenbrook Partners, here.

Comments (1)

Discover Card's User-Generated Card Design Contest

By Jim Bruene on December 31, 2009 10:10 AM | Comments (1)

image Personalized card designs have been offered by Capital One and others for years. But I've yet to see the idea turned into a contest. Discover Card is running a promotion for the best design submitted through its microsite or Facebook page.

The winner will pocket $1000 and the design will be featured on the next Discover Card Student Card. There is also another $1000 split among five runner-up designs.

To enter the contest, users must log in at the Discover microsite using Facebook connect (see screenshot #2, below). After creating the design, users end up on a Facebook page where they can provide optional personal information (screenshot #3). 

The promotion is powered by the Graffiti Facebook app.

As you can see by my handiwork (inset), most card designs are pretty crude. But there are also some pretty creative entrants. There is only one design tool available, a brush you run with your mouse. The only variations are color, brushstroke width and opacity. No uploads are allowed, so you cannot add any fancy graphics created in other apps.

The contest ends tomorrow and so far there are nearly 5,000 entries. 

Bottom line: It's a drop-dead simple contest with excellent Facebook integration and a link to apply for Discover's Student Card. It's a great idea, with good execution, and the card issuer will end up with a cool new card design for a relatively small cost. Grade A+ 

Thanks to Payments News for the link.

1. Discover Card microsite (31 Dec. 2009)
Note: Homepage showing the 10-most recent entries with our lame effort in the lower-right.

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2. Discover Card design creation page

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3. Facebook optional personal info page

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4. Designs appear on the Discover Facebook page under the Graffiti tab (link)
Note: Considering the crude input tool, some of the designs are amazing. As you can see, I will not be in the running for prize money. 

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Comments (1)

New Products, Services, and Company News from Bank of America, Discover Financial and others

By Jim Bruene on February 19, 2006 7:02 PM | Comments

New products, services, and company news from Bank of America, Discover Financial, The Clearing House Payments Co., and more.

Continue reading "New Products, Services, and Company News from Bank of America, Discover Financial and others" »

Comments

Cash and Cards Are Both Endangered Species

By Jim Bruene on February 7, 2006 7:48 AM | Comments

Right around the corner is a world with neither cash nor payment cards. Contactless payments mechanisms—built into cell phones or even jewelry—are helping create this world, and the result will help change banking, thinks Theodore Iacobuzio, managing director of Tower Group’s executive research office.

The reality is that companies that once fed the banks’  payment networks—merchants, for instance—will be future competitors. But banks shouldn’t panic about this, any more than when, not so long ago, the Internet was supposed to be extinguishing banks. And banks won’t be disappearing now, either, thinks Iacobuzio: the anxiety over banking’s future, so prevalent in boardrooms around the country, is overdone.

Continue reading "Cash and Cards Are Both Endangered Species" »

Comments

Mobile Payments: Japan Leads the Pack

By Jim Bruene on January 27, 2006 5:39 AM | Comments

The potential of cellphone-based mobile payments to eventually squeeze banks out of their central role in payments can already be seen in East Asia, says Andrei Hagiu, a principal at Market Platform Dynamics, and by ignoring it, American banks have nothing to lose but their business.

Octopus_cardHong Kong’s Octopus prepaid debit card (see inset) is one example: Issued by Hong Kong’s subway system and several other transportation companies—with no bank involved—Octopus cards drive about $2.2 billion in annual payments volume.

Continue reading "Mobile Payments: Japan Leads the Pack" »

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Discover Card Users Can Directly Download Transactions

By Jim Bruene on September 14, 1997 11:58 PM | Comments

Discover Card

www.discovercard.com

Discover Card, a division of Dean Witter, Discover and Co. (Riverwoods, IL; 39 million card accounts), has gone online in a big way. Cardholders can access their accounts on the Web at www.discovercard.com/discover/data/accountinfo.htm  and can download transactions directly into Microsoft Money 97 or 98 from the Web using ActiveStatement.

Users can access current account information and an archive of the previous six statements. An online sign-up form requires social security number and mother’s maiden name for security. Passwords are mailed to the cardholders’ billing address to arrive in 7-10 days. Passwords are selected by Discover and if lost the user must sign up again and wait 7-10 days for a new password. We think that’s a sound reissue policy, but cardholders shouldn’t have to wait 7-10 days, three or four would be plenty.

DiscoverSummary.jpg

Sample Discover Card statement on the Web.

In a September mailing to cardholders, Discover touted its new online statement and cross-sold Discover Brokerage Direct, better known by its previous name, Lombard Brokerage. Discover cardholders are offered two free trades (worth up to $40) as an incentive to open a brokerage account. A telephone call is required to get a brokerage new account kit. No online sign-up option is offered. Lombard was renamed in June to take advantage of the more widely known Discover brand name. Lombard, acquired by Dean Witter in Dec. 1996, has been named best online broker by Barrons for the past two years.

DiscoverMoney.jpg

Discover Card transactions can now be downloaded into Microsoft Money from the card’s Web.

The September mailing also included a 3.5 x 8.5 inch stuffer offering a free copy of Microsoft Money 98 for cardholders charging at least five purchases between Sep. 1 and Oct 31, 1997. Cardholders must mail receipts to Discover to claim their free software.

Contact: Stephen R. Miller is Chairman/COO at Discover Brokerage Direct; Robert E. Wood is EVP Card Marketing, 847.405.0900.

DiscoverCardAccnt.jpg

Web Tip

 

Discover includes an option to cancel account access. All the user has to do is enter their name, e-mail address, card number, and password to instantly disable account access. This is an excellent peace-of-mind feature that recognizes the perceived security issues surrounding the Internet. Every provider of sensitive online data should include this option.

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