September, October and November are traditionally great months for new product announcements. True to form, at least five major U.S. mobile banking announcements appeared last week. Brandon McGee posts a quick synopsis here.

Of special interest were the announcements by Firethorn/CheckFree and Monitise/Metavante, all of which will be presenting at our upcoming FINOVATE conference in New York City on Oct. 2 (see note 1).

Firethorn
Firethorn ended a relatively quiet stretch with an important announcement, the addition of Ogden, Utah-based America First Credit Union to its mobile banking consortium which includes Wachovia Bank among others (see previous coverage here). The top-10 credit union has more than 400,000 members and gives Firethorn a reference account in the credit union and non-mega-bank categories. The service is expected to go live in early 2008.

We've had the pleasure of hearing the Firethorn story several times, but going into the critical fall marketing period, it will be interesting to hear an update on the Firethorn rollout with AT&T and Verizon Wireless.

Monitise/Metavante Joint Venture
Although disclosed in March of this year, the Monitise and Metavante joint venture was officially announced last week (here). Monitise crosses the Atlantic with mobile banking and payment solutions already widely deployed in its United Kingdom home market under the MONILINK brand. Its client list reads like a who's who of U.K. financial and telecom players: BT Global Services, T-Systems, HSBC, First Direct, Alliance & Leicester, Royal Bank of Scotland, NatWest, Vodafone, Orange, O2, T-Mobile and Hutchison 3G. The JV's Oct. 2 presentation at FINOVATE marks the first time the new entity, Monitise Americas, will be on stage to DEMO the new service expected be available by year-end.

Note:

1. Our FINOVATE 2007 DEMO conference is expected to sell out some time next week, so if you want to reserve a place you should register ASAP at www.finovate.com.

Every day another announcement reinforces my belief that mobile banking is here to stay, and today is no different. For those who have not heard, a recent press release is noteworthy: “mFoundry and First Data Team Up for Mobile Solutions.”  This announcement by itself is impressive; however, when you also consider the other partnerships in place, such as last November's “CheckFree and Firethorn Partner To Deliver Mobile Banking and Bill Payment Services for Financial Institutions,” you realize the true scope of what is unfolding. 

Let me step back just for a moment to frame what is taking place. As of June 2006, according to fdic.gov, there were 8,767 commercial banks and savings institutions operating within the United States. In addition, there are 8,535 credit unions, according to cuna.org, as of May 2007. This represents a total of 17,300 U.S. financial institutions. Now, let’s look at some of the figures quoted in the press releases listed above. 

According to the First Data press release, “As a component of this relationship, First Data's STAR(R) Network and mFoundry expect to offer mobile banking opportunities to more than 5,400 financial institutions.” CheckFree, which already served thousands of financial institutions itself, was just acquired by Fiserv (pending approval). When we dig into that press release we see that, “Fiserv currently serves almost 6,000 core processing clients and all top 100 banks in the U.S.”

Now, I understand that there are overlapping institutions and that not everyone will provide mobile banking; therefore, I will not attempt to estimate the number of institutions that will implement the Rich UX solution via their preferred vendor. However, I’ve worked with scores of vendors over the years and they all agree on one thing – the toughest part of signing a new institution is simply getting a foot in the door. So once you realize that Firethorn and mFoundry have literally thousands and thousands of “open doors,” you begin to see why the estimates of quick mobile banking uptake are more and more likely.