In part 1 we concluded that the combination of fraudulent emails, spoofed
websites, and identity theft is perhaps the biggest assault on online
banking since its invention. This is much worse than previous bouts of bad
publicity, such as the dotcom bubble, which served to strengthen the bond
traditional financial institutions had with their customers.
This crime wave threatens to undermine customer trust in the new medium
just when it was starting to become ubiquitous in many countries. Email
spoofs won’t stop customers from logging into your website to check their
statement (in fact, it may give them an incentive to do so more often), but
it will make users more leery of anything new you try to do, especially when
marketed via email.
We think the media attention to the problem is just beginning. In 2004,
we expect a mini-backlash against online finance, as customers become
frustrated with the perceived lack of security of all things financial. It
will blow over in 12 to 18 months as financial institutions do a much better
job equipping users with security tools to monitor their own accounts and
as digital signatures or similar email authentication schemes catch on .
Banks need to accelerate consumer understanding and acceptance of online
risk with an extensive education plan delivered via website and email. We’ll
outline what we think needs to happen over the following two pages.
The latest fake email targeting Citi customers uses
the old contest-winner scam (posted 12/4/03).
Anti-Phishing Plan
1. Personalize all email messages with the user’s first and last
name, effectively differentiating it from most SPAM, especially
the fraudulent ones.
2. Send copies of all emails to the user’s
secure online banking mailbox (if applicable), so they can verify
the authenticity of bank messages received over the Internet.
3. Create a form for users to report suspicious emails, spam,
and any other online abuse; consider providing an incentive, such as
yourbank fraud fighter shirts to the first person that reports each
email hoax.
4. Post an email address for forwarding suspect emails, use
autoreply to confirm all submissions, and lay out the next steps the
bank will take to minimize damage.
5. Post a special fraud/lost password hotline telephone number
(if possible, different from your regular customer service number).
6. Post FAQs covering:
* What to do if you receive a suspicious email
* What to do if you’ve inadvertently provided
personal information to a fraudulent site
* How to report lost or stolen cards, checks,
laptops, or password/userids
* Links to third-party resources
7. Post copies of known frauds including the email message and
screenshots of any popup windows.
8. Develop a Security icon for your website that points to the
security education area.
9. Each time a new user signs up for online banking or opt-in
email marketing, reply with an anti-phishing message detailing exactly
what is and is not sent via email.
10. Send this same message to all users at least once
per year, more often if you are being targeted by email scammers.
11. Have a “Know the URL” contest . Users enter the URL in the box
to enter the contest.
12. Sponsor an annual “fraud-fighting” week where you enlist the
branches and media to educate against all types of fraud, on and
off-line, for example, in South Africa, First National Bank’s
recent Card Security Week.
13. Use full-screen educational messages at login .
14. Help customers put a permanent button or toolbar in their
browser that links to your website .
Copyright 2003 Online Banking Report (ISSN 1095-2829) is
published monthly by Financial Insite, Inc., 4739 University Way NE,
Suite 1002, Seattle, WA 98105, USA. Phone: +1(206) 517-5021, Fax:
+1(206) 524-0351, Email: info@onlinebankingreport.com, Web:
onlinebankingreport.com. Subscriptions: US$795 per year
worldwide, includes paper and electronic editions. Editor & Founder:
Jim Bruene, jim@onlinebankingreport.com; Business Manager:
Anita Schultz; anita@onlinebankingreport.com; Sr.
Analyst: Margaret Quinn, mq@onlinebankingreport.com;
Circulation: Kate Schultz, kate@onlinebankingreport.com;
Webmaster: Kelsey Marshall, kelsey@gagedesign.com; Web
Database: Claire Powers; Copy Editor: Jennifer
Russell; Editorial Board: Bruce Bruene, The Principal Financial
Group; Vera Wildauer, Cascade Bancorp. Warning!! Federal
copyright law prohibits copying this report. Contact the editor
for reprints or electronic rights.

PayPal has long-used this effective technique to communicate important
information. After login, users are served a one-time splash screen. This
screen, which was displayed after our Dec. 8 login, dealt with phishing.
Recommended Website Approachh
We firmly believe the place to deal
with specific security incidents is not on the homepage, but within a
defined Security Center reachable through a dedicated link and/or
icon located on every page. While we applaud the unprecedented efforts to
educate users about phishing threats, prominent homepage warnings go too far
. It’s like draping a 12-foot banner across your brick and mortar branch
that says, “Be careful, you may be robbed.”
A better approach is to develop a robust Security Area to promote
general customer and employee education as well as detailing specific frauds
warnings. Citibank has by far the best anti-phishing section we’ve
seen .
Even more important, because general website content is not often viewed
by online banking customers, are security warnings sent via email and posted
in your online banking area (see PayPal above). If you feel you must call
attention to the problem on your homepage, use restraint. Citibank recently
added an About email fraud link in the lower right navigation area.
This strikes us as an appropriate level of emphasis; although Citibank used
an in-your-face banner several months ago when the first wave of fake emails
hit .

Generic Visa card phishing attempt circulate Dec. 5
aimed at anyone in the world with a Visa card. Clicking on the link takes
you to a spoofed website (source:
http://www.anti-phishing.org//).
Sample Educational Email:
Email Safety Tips
Audience: New users of online banking and/or anyone opting in to email
messages or statements
From: Yourbank Customer Service
To: Pat Q. Customer
Subject: Email Safety Tips
Thanks for signing up for _______. It’s important for you to be able to
recognize an authentic email from Yourbank. Recently, a number of
banks have reported crooks sending fake emails that look like they are from
the user’s actual bank. These fake emails try to get recipients to reveal
usernames/passwords, ATM card number/PIN, or credit card number/expiration
date, and so on. Sometimes the emails instruct the recipient to enter the
information into the body of the email, while others use popups and fake
websites to collect the info.
Although Yourbank customers have not yet been targeted by this
scam, you should be on the lookout for fake emails. Here are five rules for
safe email banking:
1. All messages from us will be personalized with your first and last
name in the body of the message.
2. Never reveal any personal information such as username and password in
response to an email request, even if it looks like it’s from us. We will
NEVER ask for personal information via email.
Never log in to your account through a link provided in a suspect
email, even if the message looks like it may be from us. Always go directly
to <
http://www.yourbank.com> and follow the links to log in or apply
for a product.
4. When completing any online form, make sure the URL has an https:// in
front of it, e.g., our login page is <;https://secure.yourbank.com>.
You will also see a locked padlock in the lower portion of the browser
window.
5. A copy of each message sent to you over the Internet will be sent to
your secure bank inbox, so you can always check there to verify the
authenticity of an email from us.
If you receive a suspicious message, please forward it to us at
security@yourbank.com. If you
believe you may have inadvertently given your password to an unauthorized
party, notify us immediately via telephone so we can reset your password and
monitor your account for suspicious activity.
Please let us know if you have any questions and thanks for banking with
Yourbank.
Regards,
Kim Strong
VP Online Customer Service
(888) 255-5515
Sample Educational Email:
Know-the-URL Contest
Audience: All website users
From: Yourbank Customer Service
To: Pat Q. Customer
Subject: Win a Portable DVD player by knowing
Yourbank’s Web address
To safeguard against imposters posting fake websites, called “spoofing,”
it’s important for you to recognize the genuine Web address of your bank:
www.yourbank.com
Sometimes, we may substitute a different “name” for the “www” portion, or
we may add a filename after the “.com,” for example::
secure.yourbank.com
www2.yourbank.com
www.yourbank.com/apply.htm
But yourbank.com will always be part of the Web address, also referred to
as URL.
We will be calling and emailing online banking customers at random asking
them to name the
Web address of Yourbank. To win, all you have
to do is reply:
www.yourbank.com
For a complete list of prizes and contest rules, please follow this link:
www.yourbank.com/know_the_URL.htm
Please let us know if you have any questions. Thanks for banking with
yourbank.
Regards,
Kim Strong
VP Online Customer Service
(888) 255-5515