When I logged in to Bank of America's online banking Saturday, I was greeted with a pitch encouraging me to use the bank's new online wire and electronic funds transfer (ACH) capabilities. Consumer online banking can now be used to move money electronically to most anyone in the country. Previously the bank allowed consumers to transfer funds only to their own accounts (funds transfer FAQs), either within Bank of America or at other U.S. financial institutions.

This is a capability offered by many major banks including Citibank, ING Direct and others, often powered by CashEdge. What I almost missed was the more interesting news in the last paragraph:

Beginning this summer, wire transfers will no longer be available in your local banking center... (emphasis added)

I haven't been able to confirm whether this is a nationwide change or something that impacts only certain markets or customers (note 1). On the FatWallet forum a member reported seeing the same message Aug 1 on his account. Another member tested the service and reported that the fees were $3 for a 3-day ACH, $10 for next-day ACH, and "varied" for same-day wires.

The bank's online wire transfer FAQs (for California) still point customers to online banking or their local branch.

What it means: When the nation's largest online bank starts talking about reducing branches and takes steps to eliminate a traditional (and labor-intensive) branch-based service, you have solid evidence that branch banking growth has stalled (note 2). 

Bank of America login message (15 Aug 2009, 1:30 PM Pacific time)

Note:
1. I was served this message when logging in to my business credit card account. When I logged in to my Washington-based checking account (which runs on a different, and much less feature-rich system, than the rest of BofA), I saw no such message.
2. But not everyone agrees. Rob Cox and Antony Currie argue in today's New York Times that the bank branch still has legs, in part because capital market financing has become more expensive, therefore elevating the importance of retail deposit gathering, a branch strength.   

Financial institutions vary considerably in how easy they make it to move money in and out of bank accounts.

On the one extreme is U.S. Bank, which still requires a retail customers to visit a branch to initiate an electronic payment (note 1). Plus, if you come in after the wire transfer deadline, 2 PM I believe, you can set it up to go out the next day, but you still have to call back and reconfirm before 2 PM the following day. When asked why they needed a phone call after I've already appeared in person, shown my ID, and signed multiple documents authorizing the transfer, they responded in all seriousness, "to make sure you are still alive."

Then there's University of Wisconsin Credit Union, who not only assumes its members are alive, but also wants to keep them satisfied.

The credit union's novel Money Link service allows anyone to send money to a UW CU member via an email-enabled system similar to PayPal but free of any fees and branded by the CU. The service can also be accessed via UW CU's mobile banking. 

Transfers from outsiders take 3-4 days for the ACH items to clear. But member-to-member transfers occur in real time. It's a great way for students to get money from mom and dad in time to thwart that Monday morning overdraft.

The CU also supports full inter-institutional account-to-account transfers online. There is no cost to move money into UW CU, but there is a $2 fee for outgoing transfers.

Members who can't wait for the 3 to 4 days for an ACH to clear, can elect the the Express Service that offers one-day turnaround for $10. The Express service has a $2,000 limit where the Standard Service can be used up to $10,000 (see inset).

Bottom line: This is the type of transfer service most consumers expect from their bank or credit union. It's amazing that it's still not supported at many financial institutions, including some of the majors.

Note:
1. Referring to wire transfers here initiated in the Seattle area. There could be other procedures in other areas of the bank's footprint. Also, customers can CheckFree-powered online bill pay to pay any U.S. resident or business within 5 days.