Exploring Hibernia's Small Business Section |
Hibernia
The first page of Hibernia’s small business Web.
Hibernia’s (New Orleans, LA; $9.7 billion; 370,000 ATM cards) small business section starts out with an attractive and quick-loading front page. The top box includes links to key business needs, a clever “small business idea of the day,” and a feedback mechanism “what do you think.” Here are the eight links leading from the bank’s first page.
- Starting a Small Business?
- What’s New?
- Need A Loan?
- Ready To Plan For The Future
- Need A Checking Or Savings Account?
- Looking For Quicker, Easier Ways Of Doing Business?
- Looking For A Great Investment Opportunity?
- What Do You Think?
Hibernia’s Business Moves newsletter.
Hibernia offers a daily faxed checking account statement for $15/mo. The
fax arrives each morning before 8:00.
We’ve always been impressed with Hibernia’s daily faxed statements for $15/mo. So we’re not surprised that its small business Web is one of the best in the country. The bank’s Business Moves Newsletter (screenshot lower left) has one of the better layouts we’ve seen for an online publication. The traditional 3-column grid is easy to read, especially on a 17” monitor with 600 x 800 resolution (standard equipment in the small business office these days).
The Small Business Idea of the Day (bottom of upper left screenshot) is an effective way to keep users coming back to the site. It also gives the bank an opportunity to showcase a broad array of helpful advice without overwhelming the user. This section would be even more valuable with an archive of previous ideas.
Contact: Fred Dean is VP Alt. Delivery, 504.533.3333.
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