We first introduced mPoria (www.mporia.com) when we told you about the integration of their popular GoMobile! service with PayPal's mobile commerce initiative (Digital Transactions has the most recent news about that).

Today, mPoria announced that their already impressive roster of companies, e.g., Buy.com, Cutter & Buck, TicketsNow and MooseJaw, has been joined by 40 more in the last 3 months. Supposedly, those 40 new customers represent a 300% explosion of their customer list. If nothing else, it has made their page of selected customer logos pretty long!

It's also worth noting that the company has already signed partnerships with leading wireless carriers such as AT&T, Sprint and Verizon. Between its heavyweight partners and strong customer growth, mPoria is clearly one to watch. We'll keep you posted.

The big news of today comes from Seattle-based (MM&B's hometown!) mobile commerce leader mPoriathat has announced a partnership with (mobile) payments giant PayPal. The deal will enable shoppers at m-commerce retailers using mPoria's GoMobile! storefront to check out using their PayPal accounts.

mPoria has quietly built a popular program for retailers that enables them to easily reach the more than 90 million consumers with m-commerce capable phones in the United States. Already companies such as Buy.com, Cutter & Buck, TicketsNow, MooseJaw and others have implemented the affordable service, and the company looks poised for growth.

Certainly, there is plenty of activity in mobile commerce related to physical goods. The revenues in the space grew by an estimated 40% last year according to Telephia.

More news about the partnership should be revealed soon. We'll keep you posted.