Every financial institution should offer feeds to its contents. It's an extremely low-cost way to reach out to the growing body of customers using feeds to track their favorite information sources (see previous NetBanker coverage here; for a detailed analysis and forecast, refer to our sister publication, Online Banking Report, Web 2.0, Feeds and Blogs for Financial Institutions #135/136).

One new approach is making your FAQs, knowledge base, or other self-service areas available via RSS feed. That way, customers interested in certain topic, say, "student loans," can stay abreast of any new information that becomes available.

One self-service solutions provider, Seattle-based Fuze Digital Solutions <fuzeds.com> has imbedded RSS feeds into its platform allowing its credit union clients to make feeds available for specific topical areas such as credit cards or online services. 

You can see how it works at Washington State Employees Credit Union's <wsecu.org> Info Center, the first Fuze client to use the RSS option. Browsing the list of available topics, users are alerted to the feed option by the orange RSS button (see screenshot below). Clicking the button displays the feed URL that can be imported into a newsreader.